Reference : When entrepreneurs instigate institutional change through coopetition: the case of wi...
Scientific congresses, symposiums and conference proceedings : Unpublished conference
Business & economic sciences : Strategy & innovation
Entrepreneurship and Innovation / Audit
When entrepreneurs instigate institutional change through coopetition: the case of winemakers in South of France
Granata, Julien []
Geraudel, Mickaël mailto [University of Luxembourg > Faculty of Law, Economics and Finance (FDEF) > Center for Research in Economic Analysis (CREA) >]
D'Armagnac, Sophie []
International Coucil for Small Business (ICSB)
From 15-06-2016 to 18-06-2016
[en] Coopetition ; Entrepreneurs ; Institutional entrepreneurs ; Wine industry
[en] As an entrepreneurial activity, implementing coopetition involves changing
the relationships between players and modifying deeply their frames of
reference. Our goal is to investigate the change process associated with
the implementation of coopetition as institutional change. By conducting
fifty-nine interviews and many observations with an abductive grounded
theory approach, we uncover four phases of the coopetition process
between winemakers and highlight the ability of these entrepreneurs to
skillfully combine institutional logics to achieve economic performance. We
discuss the implications of our findings for the literature on coopetition and
institutional entrepreneurs’ roles in the coopetition process.

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