Article (Scientific journals)
Trick with treat – Reciprocity increases the willingness to communicate personal data
Happ, Christian; Melzer, André; Steffgen, Georges
2016In Computers in Human Behavior, p. 372-377
Peer reviewed
 

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Keywords :
Persuasion; Information security; Reciprocity; Passwords; Social psychology; Social engineering
Abstract :
[en] Information security is a significant challenge for information and communication technologies (ICT). This includes withstanding attempts of social engineering aimed at manipulating people into divulging confidential information. However, many users are lacking awareness of the risks involved. In a field survey that tested reciprocal behavior in social interactions, 1208 participants were asked to reveal their personal password. In line with the social norm of reciprocity, more than one third of the participants were willing to do so when they received a small incentive. Elicitation was even more successful when the incentive was given right before asking for the password. The results, including moderating factors (e.g., age, gender), are discussed in the light of security awareness of ICT users and the mechanisms of psychological persuasion.
Disciplines :
Social & behavioral sciences, psychology: Multidisciplinary, general & others
Author, co-author :
Happ, Christian ;  International School of Management
Melzer, André ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
Steffgen, Georges ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
External co-authors :
yes
Language :
English
Title :
Trick with treat – Reciprocity increases the willingness to communicate personal data
Publication date :
24 March 2016
Journal title :
Computers in Human Behavior
ISSN :
0747-5632
Publisher :
Pergamon Press - An Imprint of Elsevier Science
Pages :
372-377
Peer reviewed :
Peer reviewed
Focus Area :
Security, Reliability and Trust
Available on ORBilu :
since 24 March 2016

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