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Article (Scientific journals)
Entrepreneurial processes and the social construction of opportunity
Fletcher, Denise Elaine
2006In Entrepreneurship and Regional Development, 18 (5), p. 421-440
Peer reviewed
 

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Keywords :
opportunity formation; social construction; relational processes; entrepreneurial processes; Coffee Republic
Abstract :
[en] In contrast to structurally-determinist and cognitive/agency oriented views of opportunity recognition, it is argued that opportunity formation is relationally and communally constituted - an insight that is not recognised in descriptive or linear process models of opportunity recognition. To arrive at this claim, use is made of social constructionist ideas. These ideas have been frequently applied in entrepreneurship studies but less attention has been given to the relational aspects of social constructionist thinking particularly with regard to opportunity formation processes. To aid this line of inquiry an analysis is undertaken of a sibling-autobiographical account of a high profile business venture, Coffee Republic. This account has been crafted by the sibling partnership with a particular audience in mind (the would-be entrepreneur) with guidelines and principles on how ‘anyone can do it’. However, it is not utilised here as a good specimen of business venturing to be probed for particular (hidden) meanings. Instead, the account is evaluated in order to illustrate how individualistic statements about opportunity discovery can be reconceptualised as relationally and communally constituted - an emphasis which is important for widening our theoretical understanding of the activities we label entrepreneurship.
Disciplines :
General management, entrepreneurship & organizational theory
Author, co-author :
Fletcher, Denise Elaine ;  University of Sheffield > Management School
External co-authors :
yes
Language :
English
Title :
Entrepreneurial processes and the social construction of opportunity
Publication date :
2006
Journal title :
Entrepreneurship and Regional Development
ISSN :
0898-5626
Publisher :
Routledge, Abingdon, United Kingdom
Volume :
18
Issue :
5
Pages :
421-440
Peer reviewed :
Peer reviewed

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