Reference : A towel less: Social norms enhance pro-environmental behavior in hotels

	Document type :	Scientific journals : Article
	Discipline(s) :	Social & behavioral sciences, psychology : Social, industrial & organizational psychology
	To cite this reference:	http://hdl.handle.net/10993/8109

Title :	A towel less: Social norms enhance pro-environmental behavior in hotels
Language :	English
Author, co-author :	Reese, Gerhard [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
	Loew, Kristina []
	Steffgen, Georges [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
Publication date :	Feb-2014
Journal title :	Journal of Social Psychology
Publisher :	Heldref Publications
Issue/season :	154
Pages :	97 - 100
Peer reviewed :	Yes (verified by ORBilu)
Audience :	International
ISSN :	0022-4545
City :	Washington
Country :	DC
Keywords :	[en] social norms ; environment
Abstract :	[en] Previous research has shown that normative appeals to engage in environmentally friendly behavior were most effective when they were accompanied by a provincial norm (e.g., when norms matched individuals’ immediate situational circumstances). Analyzing hotel guests’ towel-use during their stay, the current study tests whether messages employing provincial norms were more effective in reducing towel-use than standard environmental messages. In line with previous findings, guests of two hotels used significantly fewer towels when provincial normative appeals—rather than standard environmental messages—were communicated. These findings corroborate to the body of research demonstrating the power of social norms on environmental behavior.
Permalink :	http://hdl.handle.net/10993/8109
DOI :	10.1080/00224545.2013.855623

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