Reference : Hoe (on)geletterden lezen: Receptie van het linguïstisch landschap op het Gambiaanse ...
Scientific journals : Article
Arts & humanities : Languages & linguistics
Hoe (on)geletterden lezen: Receptie van het linguïstisch landschap op het Gambiaanse platteland
Coppoolse, Jannet []
Juffermans, Kasper mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Languages, Culture, Media and Identities (LCMI) >]
Toegepaste Taalwetenschap in Artikelen
VU Boekhandel/Uitgeverij
The Netherlands
[en] linguistic landscape ; reception ; literacy ; Gambia
[en] This paper presents an explorative study on the reception of visual messages in the public space of village community in The Gambia. For this study, images of billboards and other signs along the main road were shown to twenty villages. They were asked what the images represented and how they knew this. It appeared that the interpretation of visual messages was based on more than the decoding of graphic symbols alone. Other semiotic signs play an important role as well. Twelve different types of interpretation were identified. It was concluded that a dichotomy of literate vs. illiterated does not capture the complexity of the distribution of reading skills in this society.
Researchers ; Professionals ; Students

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