transportation; railway; user experience; UX; service design; user-centered design; mobility; EU; European Parliament; Essay
Abstract :
[en] Public transport is a key element in the European vision for a more sustainable future. For the shift from individual to public transport to succeed, traveller adoption and retention play a vital role. Beyond pragmatic service qualities, customers nowadays are attracted and supported in their loyalty by personalised experiences. In Luxembourg, CFL leads the way in designing railway services with, and for, passengers through the use of participatory design methods.
Disciplines :
Social & behavioral sciences, psychology: Multidisciplinary, general & others
Author, co-author :
DROUET, Luce ; University of Luxembourg > Faculty of Humanities, Education and Social Sciences > Department of Behavioural and Cognitive Sciences > Team Carine LALLEMAND
LALLEMAND, Carine ; University of Luxembourg > Faculty of Humanities, Education and Social Sciences (FHSE) > Department of Behavioural and Cognitive Sciences (DBCS) > Cognitive Science and Assessment
Marc Wengler; CFL
Language :
English
Title :
The future of railway service design: a switch to co-design and empathy with customers
