Keep Calm and Stay Focused: Historicising and Intertwining Scales and Temporalities of Online Virality

PAILLER, Fred; SCHAFER, Valerie

doi:10.1515/9783111317779-006

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Keep Calm and Stay Focused: Historicising and Intertwining Scales and Temporalities of Online Virality

PAILLER, Fred; SCHAFER, Valerie

2023 • In Zoomland

Peer reviewed

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https://hdl.handle.net/10993/59051

DOI
10.1515/9783111317779-006

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Keywords :

memes; virality; Harlem Shake; scalable reading; medium reading

Abstract :

[en] After explaining why spatialities and temporalities, as well as platforms,matter in the historicization of virality, this chapter takes the Harlem Shake as acase study to demonstrate how a scalable and medium reading may allow to recon-struct past virality. It discusses the challenges of flow and circulations of memes,the sources and tools that may be used to renew an approach that may benefitfrom a contextualization, which is not only dedicated to content and to a semioticapproach, but also to the containers, the communities and stakeholders involved inthese flexible and deeply adaptable phenomena. By intertwining sources from thelive and archived web, by crossing corpora, based on the press, the archived weband social networks (Twitter in this case), the authors enlighten the complexity atstake in the reconstruction of past virality.

Research center :

Luxembourg Centre for Contemporary and Digital History (C2DH) > Contemporary European History (EHI)

Disciplines :

History

Author, co-author :

PAILLER, Fred ; University of Luxembourg > Luxembourg Centre for Contemporary and Digital History > Contemporary European History > Team Valerie SCHAFER

SCHAFER, Valerie ; University of Luxembourg > Luxembourg Centre for Contemporary and Digital History (C2DH) > Contemporary European History

External co-authors :

Language :

English

Title :

Keep Calm and Stay Focused: Historicising and Intertwining Scales and Temporalities of Online Virality

Publication date :

18 December 2023

Main work title :

Zoomland

Publisher :

De Gruyter

ISBN/EAN :

978-3-11-131777-9

Pages :

119-150

Peer reviewed :

Peer reviewed

Additional URL :

https://www.degruyter.com/document/doi/10.1515/9783111317779-006/xml

FnR Project :

FNR14758148 - A History Of Online Virality, 2020 (01/03/2021-29/02/2024) - Valérie Schafer

Name of the research project :

R-AGR-3937 - C20/SC/14758148/HIVI - SCHAFER Valérie

Available on ORBilu :

since 21 December 2023

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