The Integration of the Advertising Function in Marketing within the Philips Company, 1959-1975

Höfer, Matthias Simon

Paper published in a journal (Scientific congresses, symposiums and conference proceedings)

Höfer, Matthias Simon

2023 • In Proceedings of the 21st Biennial Conference on Historical Analysis & Research in Marketing (CHARM), Vol. 21. Esse quam videri. Marketing history for real.

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Keywords :

Marketing History; Business History; Advertising History; 1960s

Research center :

Luxembourg Centre for Contemporary and Digital History (C2DH) > Contemporary European History (EHI)

Disciplines :

History

Author, co-author :

Höfer, Matthias Simon ; University of Luxembourg > Luxembourg Centre for Contemporary and Digital History (C2DH) > Contemporary European History

External co-authors :

Language :

English

Title :

The Integration of the Advertising Function in Marketing within the Philips Company, 1959-1975

Publication date :

26 June 2023

Event name :

21st Biennial Conference on Historical Analysis & Research in Marketing (CHARM)

Event place :

Raleigh, United States - North Carolina

Event date :

01-06-2023 to 04-06-2023

Journal title :

Proceedings of the 21st Biennial Conference on Historical Analysis & Research in Marketing (CHARM)

Volume :

Vol. 21. Esse quam videri. Marketing history for real.

Additional URL :

https://ojs.library.carleton.ca/index.php/pcharm/article/view/4364

FnR Project :

FNR15173861 - Populärkultur Transnational - Europa In Den Langen 1960er Jahren, 2020 (01/09/2021-31/08/2025) - Andreas Fickers

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since 24 July 2023

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