  | HÖFER, M. S. (2026). Selling Media Devices. Advertising and Marketing Consumer Electronics in Germany, France & Luxembourg during the long 1960s [Doctoral thesis, Unilu - University of Luxembourg]. ORBilu-University of Luxembourg. https://orbilu.uni.lu/handle/10993/67880 |
HÖFER, M. S. (16 July 2025). Werben für Unterhaltungselektronik in den ‘langen’ 1960er Jahren. Eine transnationale Perspektive [Paper presentation]. Colloquium of the History Department at Saarland University, Saarbrücken, Germany. |
HÖFER, M. S. (28 June 2025). “One Sight One Sound"? Marketing organization and advertising strategies of Western European consumer electronics companies during the “long” 1960s [Paper presentation]. Annual Congress of the European Business History Association (EBHA) 2025, Brussels, Belgium. |
HÖFER, M. S. (09 April 2025). Der „Knotenpunkt des Farbfernsehens“. Werbestrategien für Farbfernsehgeräte und die luxemburgische Medienlandschaft (1967-1974) [Paper presentation]. Docteuropa (Deutsch-französisch-luxemburgisches Doktorandenkolleg/Collège doctoral germano-franco-luxembourgeois). Raumdiagnosen – Nationales und Transnationales L’entrée par l'espace – le national et le transnational, Strasbourg, France. |
 | HÖFER, M. S. (2024). Reigning in “little kingdoms”? The implementation of marketing within the advertising function of the Philips company (1959–1977). Journal of Historical Research in Marketing. doi:10.1108/JHRM-03-2024-0015  Peer Reviewed verified by ORBi |
HÖFER, M. S. (24 October 2024). ’Vous aussi, offrez-vous le plaisir de rouler en musique’. Populariser l’Autoradio en France (1958-1974) [Paper presentation]. International colloquium: La radio comme laboratoire de l’innovation. Perspectives Francophones (1920-1990), Lausanne, Switzerland. |
HÖFER, M. S. (21 September 2024). Marketing the Transformation. Introducing the technological innovation of Color Television to Germany, France, and Luxembourg [Paper presentation]. 11th Tensions of Europe Conference, Frankfurt(Oder), Germany. |
HÖFER, M. S. (21 February 2024). Advertising & popularizing media artifacts in Germany, France, and Luxembourg in the «long» 1960s [Paper presentation]. Research Seminar, Esch/Belval, Luxembourg. |
HÖFER, M. S. (2024). Review on “Jean-Claude Soulages, 50 ans de publicité à la télévision. Le consommateur, ses avatars, ses imaginaires, Rennes, Presses universitaires de Rennes, 2022, 211 pages.". Temps des Medias : Revue d'Histoire, 42 (1), 245-247. doi:10.3917/tdm.042.0241 Editorial Reviewed verified by ORBi |
HÖFER, M. S. (17 November 2023). Europäische Transfers oder nationale Konzepte? Produzenten elektrotechnischer Konsumgüter und die Transnationalität ihrer Marketingstrategien und –organisation in den langen 1960er Jahren [Paper presentation]. Workshop "Vergleich & Transfer". |
HÖFER, M. S. (14 September 2023). Comment analyser la réception ? Un enjeu pour les annonceurs, agences de publicité, médias et instituts d’étude de marché des décennies 1950-1970 [Paper presentation]. Doctoriales internationales francophones en études des médias, Esch/Belval, Luxembourg. |
 | Höfer, M. S. (26 June 2023). The Integration of the Advertising Function in Marketing within the Philips Company, 1959-1975. Proceedings of the 21st Biennial Conference on Historical Analysis & Research in Marketing (CHARM), Vol. 21. Esse quam videri. Marketing history for real.. |
Höfer, M. S. (14 June 2023). La standardisation des artefacts médiatiques dans les "longues" années 1960. Publicité et popularisation des radios, tourne-disques, magnétophones et téléviseurs en Allemagne, en France et au Luxembourg [Paper presentation]. École Doctorale du Congrès Internationale d‘Histoire des Entreprises en France 2023, Paris, France. |
Höfer, M. S. (11 May 2023). Jumping into unexpected venues of advertisement research [Paper presentation]. Tensions of Europe network remote conference “Surprising Sources”. |
SCHAFER, V., Höfer, M. S., & NOGUERA, C. (Eds.). (2023). Women, Gender and Computing. Switzerland: infoclio. doi:10.13098/infoclio.ch-lb-0010 |
Höfer, M. S. (28 March 2023). The challenges of working with statistics for media products in a transnational context [Paper presentation]. Internal Seminar of the European History Team of the C2DH. |
HÖFER, M. S. (2023). Review on "Bernard Papin, La décence télévisuelle au temps du Général - Violence, sexe et humour sur le petit écran des années 1960. INA éditions, Bry-sur-Marne, 2022, 256 pages.". Temps des Medias : Revue d'Histoire, 41 (2), 294-296. doi:10.3917/tdm.041.0282 Editorial Reviewed verified by ORBi |
Höfer, M. S. (27 October 2022). Konsumgüterwerbung und Popkultur in den „langen“ 1960er Jahren: eine transnationale Perspektive [Paper presentation]. Docteuropa (Deutsch-französisch-luxemburgisches Doktorandenkolleg/Collège doctoral germano-franco-luxembourgeois): Gesellschaftsdiagnosen – Diversität und Transversalität/L’entrée par la société – diversité et transversalité, Luxembourg, Luxembourg. |
Höfer, M. S. (21 October 2022). Advertising media artifacts and their impact in the French youth magazine “Salut les Copains” (1960s) [Paper presentation]. ECREA 2022 9th European Communication Conference, Aarhus, Denmark. |
Höfer, M. S. (13 September 2022). L’analyse de la publicité des années 1960 [Paper presentation]. DIFEM (Doctoriales internationales francophones en études des médias), Paris, France. |
