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HÖFER Matthias Simon

University of Luxembourg > Luxembourg Centre for Contemporary and Digital History (C2DH) > Contemporary European History

ORCID
0000-0002-3967-4155
Main Referenced Co-authors
NOGUERA, Carmen  (1)
SCHAFER, Valerie  (1)
Main Referenced Keywords
1960s (10); Advertisement (6); Marketing History (4); Media History (4); France (3);
Main Referenced Unit & Research Centers
Luxembourg Centre for Contemporary and Digital History (C2DH) > Contemporary European History (EHI) (8)
Main Referenced Disciplines
History (12)

Publications (total 12)

The most downloaded
18 downloads
Höfer, M. S. (26 June 2023). The Integration of the Advertising Function in Marketing within the Philips Company, 1959-1975. Proceedings of the 21st Biennial Conference on Historical Analysis & Research in Marketing (CHARM), Vol. 21. Esse quam videri. Marketing history for real.. https://hdl.handle.net/10993/55670

HÖFER, M. S. (21 February 2024). Advertising & popularizing media artifacts in Germany, France, and Luxembourg in the «long» 1960s [Paper presentation]. Research Seminar, Esch/Belval, Luxembourg.

HÖFER, M. S. (17 November 2023). Europäische Transfers oder nationale Konzepte? Produzenten elektrotechnischer Konsumgüter und die Transnationalität ihrer Marketingstrategien und –organisation in den langen 1960er Jahren [Paper presentation]. Workshop "Vergleich & Transfer".

HÖFER, M. S. (14 September 2023). Comment analyser la réception ? Un enjeu pour les annonceurs, agences de publicité, médias et instituts d’étude de marché des décennies 1950-1970 [Paper presentation]. Doctoriales internationales francophones en études des médias, Esch/Belval, Luxembourg.

Höfer, M. S. (26 June 2023). The Integration of the Advertising Function in Marketing within the Philips Company, 1959-1975. Proceedings of the 21st Biennial Conference on Historical Analysis & Research in Marketing (CHARM), Vol. 21. Esse quam videri. Marketing history for real..

Höfer, M. S. (14 June 2023). La standardisation des artefacts médiatiques dans les "longues" années 1960. Publicité et popularisation des radios, tourne-disques, magnétophones et téléviseurs en Allemagne, en France et au Luxembourg [Paper presentation]. École Doctorale du Congrès Internationale d‘Histoire des Entreprises en France 2023, Paris, France.

Höfer, M. S. (11 May 2023). Jumping into unexpected venues of advertisement research [Paper presentation]. Tensions of Europe network remote conference “Surprising Sources”.

Schafer, V., Höfer, M. S., & Noguera, C. (Eds.). (2023). Women, Gender and Computing. Switzerland: infoclio. doi:10.13098/infoclio.ch-lb-0010

Höfer, M. S. (28 March 2023). The challenges of working with statistics for media products in a transnational context [Paper presentation]. Internal Seminar of the European History Team of the C2DH.

HÖFER, M. S. (2023). Review on “Bernard Papin, La décence télévisuelle au temps du Général - Violence, sexe et humour sur le petit écran des années 1960 (Collection Médias et Humanités). INA, Bry-sur-Marne, 2022". Le Temps des Médias, 41, 294-296.
Editorial reviewed

Höfer, M. S. (27 October 2022). Konsumgüterwerbung und Popkultur in den „langen“ 1960er Jahren: eine transnationale Perspektive [Paper presentation]. Docteuropa (Deutsch-französisch-luxemburgisches Doktorandenkolleg/Collège doctoral germano-franco-luxembourgeois): Gesellschaftsdiagnosen – Diversität und Transversalität/L’entrée par la société – diversité et transversalité, Luxembourg, Luxembourg.

Höfer, M. S. (21 October 2022). Advertising media artifacts and their impact in the French youth magazine “Salut les Copains” (1960s) [Paper presentation]. ECREA 2022 9th European Communication Conference, Aarhus, Denmark.

Höfer, M. S. (13 September 2022). L’analyse de la publicité des années 1960 [Paper presentation]. DIFEM (Doctoriales internationales francophones en études des médias), Paris, France.

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