E-commerce adoption in startups: Applying a strategic perspective

Reference : E-commerce adoption in startups: Applying a strategic perspective


	Document type :	Scientific congresses, symposiums and conference proceedings : Unpublished conference
	Discipline(s) :	Business & economic sciences : Strategy & innovation
	Focus Areas :	Entrepreneurship and Innovation / Audit
	To cite this reference:	http://hdl.handle.net/10993/51913

Title :	E-commerce adoption in startups: Applying a strategic perspective
Language :	English
Author, co-author :	Gurau, Calin [Montpellier Business School]
	Geraudel, Mickaël [University of Luxembourg > Faculty of Law, Economics and Finance (FDEF) > Department of Economics and Management (DEM) >]
	Gundolf, Katherine [University of Applied Sciences Upper Austria]
Publication date :	2022
Peer reviewed :	Yes
Audience :	International
Event name :	International council for small business conference
Event date :	from 05-07-2022 to 08-07-2022
Keywords :	[en] e-commerce ; growth ; start-up
Permalink :	http://hdl.handle.net/10993/51913

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Limited access	With authors details_JICSB_Main document_V2_ecommerce antecedents.pdf		Author preprint	451.01 kB	Request a copy

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