E-commerce adoption in startups: Applying a strategic perspective

Unpublished conference/Abstract (Scientific congresses, symposiums and conference proceedings)

Gurau, Calin; Geraudel, Mickaël; Gundolf, Katherine

2022 • International council for small business conference

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Keywords :

e-commerce; growth; start-up

Disciplines :

Strategy & innovation

Author, co-author :

Gurau, Calin; Montpellier Business School

Geraudel, Mickaël ; University of Luxembourg > Faculty of Law, Economics and Finance (FDEF) > Department of Economics and Management (DEM)

Gundolf, Katherine; University of Applied Sciences Upper Austria

External co-authors :

yes

Language :

English

Title :

E-commerce adoption in startups: Applying a strategic perspective

Publication date :

2022

Event name :

International council for small business conference

Event date :

from 05-07-2022 to 08-07-2022

Audience :

International

Focus Area :

Entrepreneurship and Innovation / Audit

Available on ORBilu :

since 22 August 2022

Number of views

61 (4 by Unilu)

Number of downloads

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