Codeswitching; Linguistic landscape; Advertising; Multilingualism; French language; Singapore; Branding
Disciplines :
Langues & linguistique
Auteur, co-auteur :
Ong, Kenneth Keng Wee; Nanyang Technological University - NTU
Ghesquière, Jean François; Nanyang Technological University - NTU
SERWE, Stefan Karl ; University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Languages, Culture, Media and Identities (LCMI)