Reference : When entrepreneurs instigate institutional change through coopetition: The case of wi...
Scientific journals : Article
Business & economic sciences : Strategy & innovation
Entrepreneurship and Innovation / Audit
When entrepreneurs instigate institutional change through coopetition: The case of winemakers in south of France
Granata, Julien []
Geraudel, Mickaël mailto [University of Luxembourg > Faculty of Law, Economics and Finance (FDEF) > Center for Research in Economic Analysis (CREA) >]
D'Armagnac, Sophie []
Strategic Change
John Wiley and Sons
Sharing economy, social enterprises, and sustainable global markets
United Kingdom
[en] coopetition ; institutional change ; entrepreneurship
[en] Winemakers in South France combine contingently institutional logics to achieve economic performance. Entrepreneurs who decide to cooperate with their competitors must manage four phases of “coopetition”: launch, formalization, protection, and reinforcement. They engage in the coopetition process by referring to a professional logic that becomes dominant, and they complete the process by fostering a community logic that is combined with the professional logic. Identity and legitimacy are the key elements that entrepreneurs segregate and blend, which entails new combinations in the respective influential power of state logic, professional logic and community logic.

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