Abstract :
[en] Remediation and reenunciation : operations and regimes of meaning
In this paper, we strive to develop the notion of remediation, especially from the theoretical and methodological point of view of Greimassian and post-Greimassian semiotics. More specifically, the semiotics of enunciation approaches the notion of (re)mediation from three different perspectives: from the angle of the “native” mediation, which corresponds to the experience an instance has of the world (Fontanille 2017) ; from the angle of the meaningful configurations brought together in the enunciative praxis ; finally, from the angle of (re)mediational elements involved in the dynamics responsible for the evolution of meaningful objects (Colas-Blaise 2016).
Our paper addresses three issues.
First, our attention is focused on the operations of remediation : the recontextualization (act upon the environment), the remediatization (change to another media), the reformatting (change to another format), the remedialization (transform the medium) and the retextualization (change the micro- and macrotextual relations). From the enunciative point of view and, more precisely, from the perspective of tensive semiotics (Fontanille & Zilberberg 1998), these operations are related to complex dispositives that incorporate and deal with the features of the meaningful objects (origin and destination).
Secondly, we explore the regimes of remediation : hybridization, bricolage, “metissage” or cross-fertilisation and spectacularization. We focus on the digital field (Colas-Blaise 2017) (filmed opera, Google Arts & Culture Project, Visual Aesthetics by Manovich, Living Mona Lisa).
Finally, we emphasize the modalities of the reception of the meaningful objects: the notions of immediacy and hypermediacy (Bolter & Grusin 1999) are studied in the light of the notions of immersion, participation (“participative culture” (Jenkins)) and the creation of a reflexive distance.
Bibliography
Bolter Jay D. & Grusin, Richard, 1999, Remediation. Understanding New Media, Cambridge, MIT Press.
Colas-Blaise, Marion, 2016, « Pour une sémiotique de la médiation : théories et pratiques, in D. Bertrand, M. Colas-Blaise, I. Darrault-Harris, V. Estay Stange (dirs), Sens et médiation, AFS Éditions [En ligne].
Colas-Blaise, Marion, 2017, « Énonciation et remédiation. De la peinture à la vidéo », in T. Migliore (dir.), Remediazioni. Immagini Interattive, Rome, Aracne, pp. 151-166.
Fontanille, Jacques, 2017, « L’énonciation pratique à l’œuvre dans l’intermédialité et la remédiation », in T. Migliore (dir.), Remediazioni. Immagini Interattive, Rome, Aracne, pp. 231-244.
Fontanille, Jacques & Zilberberg, Claude, 1998, Tension et signification, Hayen, Pierre Mardaga.
Key-words: remediation, operations, regimes of meaning, immediacy/hypermediacy, metarealism
