[en] While the literature on coopetitive strategies is expanding, the topic of the drivers of coopetition has received little attention. However, understanding the drivers of coopetition is a key issue for practitioners in charge of the implementation of the coopetition process. Addressing this gap in the literature, we explore the drivers of SMEs coopetition in a French wine industry area: Pic-Saint-Loup. Our findings reveal that the drivers of coopetition are evolving and are determined by the environmental context and the centrality of the actors.
Disciplines :
Strategy & innovation
Author, co-author :
Granata, Julien
GERAUDEL, Mickaël ; University of Luxembourg > Faculty of Law, Economics and Finance (FDEF) > Center for Research in Economic Analysis (CREA)