Article (Scientific journals)
Implementation of the forced answering option within online surveys: Do higher item response rates come at the expense of participation and answer quality?
Decieux, Jean Philippe Pierre; Mergener, Alexandra; Sischka, Philipp et al.
2015In Psihologija, 48 (4), p. 311-326
Peer reviewed
 

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Keywords :
Forced Answering; Online Survey Research; Dropout; Nonresponse; Response Quality; Faking; Random Answering
Abstract :
[en] Online surveys have become a popular method for data gathering for many reasons, including low costs and the ability to collect data rapidly. However, online data collection is often conducted without adequate attention to implementation details. One example is the frequent use of the forced answering option, which forces the respondent to answer each question in order to proceed through the questionnaire. The avoidance of missing data is often the idea behind the use of the forced answering option. However, we suggest that the costs of a reactance effect in terms of quality reduction and unit nonresponse may be high because respondents typically have plausible reasons for not answering questions. The objective of the study reported in this paper was to test the influence of forced answering on dropout rates and data quality. The results show that requiring participants answer every question increases dropout rates and decreases quality of answers. Our findings suggest that the desire for a complete data set has to be balanced against the consequences of reduced data quality.
Disciplines :
Social & behavioral sciences, psychology: Multidisciplinary, general & others
Author, co-author :
Decieux, Jean Philippe Pierre ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
Mergener, Alexandra
Sischka, Philipp ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
Neufang, Kristina
External co-authors :
yes
Language :
English
Title :
Implementation of the forced answering option within online surveys: Do higher item response rates come at the expense of participation and answer quality?
Publication date :
2015
Journal title :
Psihologija
ISSN :
0048-5705
Special issue title :
The Psychology of Survey Participation and Response
Volume :
48
Issue :
4
Pages :
311-326
Peer reviewed :
Peer reviewed
Funders :
German Society for Online Research
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