[en] The article offers an overview of the tradition of media research effects. It summarizes the Persuasion Theories, Active Audience Theories, Social Context Theories, Societal and Media Theories, Interpretative Effects Models and New Media Theories.
Disciplines :
Sociology & social sciences
Author, co-author :
Jäckel, Michael
Fröhlich, Gerrit
Röder, Daniel
SISCHKA, Philipp ; University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
External co-authors :
yes
Language :
German
Title :
Traditionen der Medienwirkungsforschung im Überblick
