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Quand la PME bénéficie du bouche-à-oreille : l’effet combiné de la personnalité du dirigeant et de son réseau personnel
Geraudel, Mickaël; Chollet, Barthelemy
2009In Management International = International Management = Gestión Internacional, 13 (4), p. 47-64

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Géraudel et Chollet_MI_2009.pdf

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