Digital platforms; Control mechanisms; Platform control; B2B platforms; Data sovereignty; Data marketplaces
Abstract :
[en] Data marketplaces potentially accelerate digital transformation in the manufacturing industries as they enable businesses to share Internet-of-Things (IoT) data. As data marketplaces are business-to-business (B2B) platforms that mediate between unrelated businesses, managers often fear losing control over shared data (or, in other words, losing data sovereignty). However, despite extensive work in the technical community to create control mechanisms, the impact of enhanced control on data marketplace adoption by data owners remains unclear. This study develops and tests a theoretical model that relates perceived control to willingness to share data in the context of IoT data marketplaces for manufacturing industries. We surveyed 299 managers in manufacturing businesses using a scenario of a data marketplace that allowed data owners to control their data offerings directly through smart contracts that enforce data sharing conditions. We find that perceived control significantly impacts willingness to share data. The effect is partially mediated by lower risk perceptions but not by trust in data buyers. The research shows the importance of perceived control for data sharing intentions, implying that data marketplace operators should provide noticeable control mechanisms to foster adoption. This research contributes to the broader platform control literature by theorising reflective supply-side control, an underexplored phenomenon where supply-side control (e.g., data owners) over the demand side (e.g., data buyers) shapes the supply side's own behaviour.
Research center :
Interdisciplinary Centre for Security, Reliability and Trust (SnT) > FINATRAX - Digital Financial Services and Cross-organizational Digital Transformations
Disciplines :
Management information systems Computer science
Author, co-author :
ABBAS, Antragama Ewa ; University of Luxembourg > Interdisciplinary Centre for Security, Reliability and Trust (SNT) > FINATRAX
Kool, Floris; Delft University of Technology, Department Engineering Systems and Services, Section Information and Communication Technology, Netherlands
Agahari, Wirawan; Delft University of Technology, Department Engineering Systems and Services, Section Information and Communication Technology, Netherlands ; Department of Information Systems and Operations Management, Tilburg School of Economics and Management, Tilburg University, Netherlands
de Reuver, Mark ; Delft University of Technology, Department Engineering Systems and Services, Section Information and Communication Technology, Netherlands
External co-authors :
yes
Language :
English
Title :
Stimulating data marketplace adoption in manufacturing: The impact of perceived control on willingness to share data
Publication date :
2026
Journal title :
Technovation
ISSN :
0166-4972
Publisher :
Elsevier Ltd
Special issue title :
Digital Business-to-Business Platforms for Manufacturing
Fonds National de la Recherche Luxembourg Horizon 2020 Framework Programme
Funding number :
13342933
Funding text :
The first author's research was funded in part by the Luxembourg National Research Fund (FNR) and PayPal, PEARL grant reference 13342933/Gilbert Fridgen.The research leading to these results has received funding from the European Union's Horizon 2020 Research and Innovation Programme, under Grant Agreement No 825225\u2013Safe Data-Enabled Economic Development (Safe-DEED).
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