Abstract :
[en] This study explores household perceptions of realtime
pricing tariffs, focusing on the influence of energy-related
financial literacy and perceived tariff complexity. We conducted
a large-scale survey with 1,005 participants in a small European
country and analyzed the results using hierarchical multiple
regression. Our findings indicate that higher financial literacy
correlates with increased perceptions of risks over benefits
toward real-time pricing tariffs. However, perceived complexity
significantly influences this relationship, reducing the impact of
financial literacy. Additionally, demographic factors, including
photovoltaic ownership, education level, age, and gender, play
significant roles in shaping perceptions. We highlight the
importance of simplifying real-time pricing tariffs or providing
supportive technologies to enhance consumer acceptance. These
insights challenge conventional assumptions about energy
literacy and suggest that addressing perceived tariff complexity
is crucial for aligning consumer behavior with the goals of the
green energy transition.
FnR Project :
FNR13342933 - DFS - Paypal-fnr Pearl Chair In Digital Financial Services, 2019 (01/01/2020-31/12/2024) - Gilbert Fridgen
FNR17742284 - FlexBeAM - Flexibility Potentials And User Behaviour Analysis – Market Incentives, 2022 (01/03/2023-31/05/2026) - Gilbert Fridgen
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