[en] Purpose: Develop a method for an extended “fore-and-aft” use of business models. The method will turn them also into potent business history tools, in addition to being valuable forward planning instruments.
Approach: Business models can be used to understand organizations by studying them as “snapshots” at any given time or accounting for their evolution by comparing their past successive forms on a temporal axis. The paper proposes a method of evolutionary analysis, which, by following a historical institutionalism approach, identifies “critical junctures”, organizational change and business model revisions. The evolution of organisations can be deciphered by comparing the business models at these “critical junctures”.
Findings: The method has been tested in two international financial institutions.
Value: There is no similar approach and use of business models. The method can serve scholarly purposes and business applications.
Amatori, F., & Jones, G. (2003). Introduction. In Amatori, F., & Jones,G. (Eds.), Business history around the world, Cambridge: Cambridge University Press, 1–7.
Amit, R. & Zott, C. (2012). Creating value through business model innovation, The MIT Sloan Management Review, 53(3), 41–49.
Anteby, M. & Molnár, V. (2012). Collective memory meets organizational identity: Remembering to forget in a firm’s rhetorical history, Academy of Management Journal, 55(3), 515–540.
Appleby, J., Covington, E., Hoyt, D., Latham, M., & Sneider, A. (1996). Knowledge and postmodernism in historical perspective. In Appleby, J., Covington, E., Hoyt, D., Latham, M. and Sneider, A. (Eds.). Knowledge and postmodernism in historical perspective, New York: Routledge, 1–20.
Booth, C. & Rowlinson, M. (2006). Management and organizational history: Prospects, Management & Organizational History, 1(1), 5–30.
Brunninge, O. (2009). Using history in organizations: How managers make purposeful reference to history in strategy processes, Journal of Organizational Change Management, 22(1), 8–26.
Bucheli, M. & Wadhwani, R.D. (2014). Organizations in time: History, theory, methods, Oxford: Oxford University Press.
Bussière, É., Dumoulin, M. & Willaert, É. (Eds.) 2008. The Bank of the European Union: The EIB, 1958–2008, Luxembourg: European Investment Bank.
Cantwell, J., Dunning, J. H. & Lundan, S. M. (2010). An evolutionary approach to understanding international business activity: The co-evolution of MNEs and the institutional environment, Journal of International Business Studies, 41(1), 567–586.
Cavalcante, S., Kesting, P. & Ulhoi, J. (2011). Business model dynamics and innovation: (Re)establishing the missing linkages, Management Decision, 49(8), 1327–1342.
Chandler, A. D. Jr. (1962). Strategy and structure. Chapters in the history of the industrial Enterprise, Cambridge, MA: MIT.
Chandler, A. D. Jr. (1990). Scale and scope: The dynamics of industrial capitalism, Cambridge, MA: Harvard University Press.
Clark, P. & Rowlinson, M. (2004) The treatment of history in organisation studies: Towards an ‘Historic Turn’? Business History, 46(3), 331–352.
Coppolaro, L. (2010). Setting up the financing institution of the European Economic Community: The creation of the European Investment Bank (1955-1957), Journal of European Integration History, 15(2), 87–104.
Coraiola, D. M., Foster, W. M. & Suddaby, R. (2015). Varieties of History in Organizational Studies. In McLaren, P., G., Mills, A., J. & Weatherbee, T., G. (Eds). The Routledge Companion to Management & Organizational History,New York, NY: Routledge, 206-221.
de Jong, A., Higgins, D. M. & van Driel, H. (2015). Towards a new business history? Business History, 57(1), 5–29.
Decker, S., Kipping, M. & Wadhwani, R. D. (2015). New business histories! Plurality in business history research methods. Business History, 1-11. DOI:10.1080/00076791.2014.977870.
Durepos, G. & Mills, A. J. (2012). Actor-Network theory, anti-history and critical organizational historiography, Organization, 19(6), 703–721.
Fligstein, N.,& McAdam, D. (2012). A theory of fields. New York: Oxford University Press.
Foss, N. J. & Saebi, T. (2017). Fifteen years of research on business model innovation: How far have we come, and where should we go? Journal of Management, 43(1), 200–227.
Foster, W. M., Coraiola, D. M., Suddaby, R., Kroezen, J., & Chandler, D. (2017). The strategic use of historical narratives: A theoretical framework. Business History, 59(8), 1176-1200.
Foss, N. J. & Saebi, T. (2017). Fifteen years of research on business model innovation: How far have we come, and where should we go? Journal of Management, 43(1), 200–227.
Fridenson, P. (2007). Business history and history. In G. Jones & J. Zeitlin (Eds.), The Oxford handbook of business history, Oxford: Oxford University Press, 9–36.
Friedman, W. E. & Jones, G. (2011). Business history: Time for debate, Business History Review, 85(1), 1–8.
Gioia, D. A., Schultz, M. & Corley, K. G. (2000). Organizational identity, image, and adaptive instability, Academy of Management Review, 15(1), 63–81.
Hall, P. A. & Taylor, R. C. R. (1996). Political science and the three new institutionalisms, Köln: Max-Planck-In-stitut für Gesellschaftsforschung,. Discussion Paper 96/6, available at: https://eclass.uoa.gr/modules/docu-ment/file.php/PSPA113/Hall%20and%20Taylor.pdf (accessed 14 December 2020)
Hidy, R. W. (1970). Business history: Present status and future needs, Business History Review, 44(4), 483–497.
Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model, Harvard Business Review, 86(12), 1–10.
Kantrow, A., M. (1986). Why history matters to managers, Discussion with Chandler, A. D. Jr., McCraw, T. K., Mc-Donald, A. L., Tedlow, R. S. & Vietor, R. H. K., Harvard Business Review (Jan.–Feb), 81–88, available at: https://hbr.org/1986/01/why-history-matters-to-managers (accessed 4 December 2020).
Kavvadia, H. (2021a). Using business models beyond business, World Journal of Business and Management, 7(1). DOI: https://doi.org/10.5296/wjbm.v7i1.18163.
Kavvadia, H. (2021b). The European Investment Bank and the Asian Infrastructure Investment Bank: Incumbents and challengers in the field of regional development banking. In J. Clifton, D. Díaz Fuentes & D. Howarth (Eds.), Regional Development Banks in the World Economy, Oxford: Oxford University Press, 256-282.
Kavvadia, its business model. In Coppolaro, L. & Kavvadia, H. (Eds), Deciphering the European Investment Bank: History, Politics, and Economics, London: Routledge, 116-139.
Kieser, A. (1994). Why organization theory needs historical analyses – And how this should be performed, Organization Science, 5(1), 608–620.
Kipping, M. & Üsdiken, B. (2014). History in organization and management theory: More than meets the eye, The Academy of Management Annals, 8(1), 535–588.
Kobrak, C. & Schneider, A. (2011). Varieties of business history: Subject and methods for the twenty-first century, Business History, 53(3), 401–424.
Leblebici, H. & Shah, N. (2004). The birth, transformation and regeneration of business incubators as new organisational forms: Understanding the interplay between organisational history and organisational theory, Business History, 46(3), 353–380.
Leavitt, H. (1965). Applied organisational change in industry. Chicago: Rand McNally.
Lewin, A. Y. & Volberda, H. W. (1999). Prolegomena on coevolution: A framework for research on strategy and new organizational forms, Organization Science, 10(5), 519–534.
Lippmann, S. & Aldrich Howard, E. (2014). History and evolutionary theory. In Bucheli, M. & Wadhwani, R. D. (Eds), Organizations in time: History, theory, and methods, Oxford: Oxford University Press, 124–146.
Mäkinen, S. & Seppänen, M. (2007). Assessing business model concepts with taxonomical research criteria. A preliminary study, Management Research News, 30(10), 735–748.
McGrath, R. G. (2010). Business models: A discovery driven approach,. Long Range Planning, 43(1), 247–261.
Moingeon, B. & Lehmann-Ortega, L. (2010). Creation and implementation of a new business model: A disarm-ing case study, Management, 13(4), 266–297.
Moore, K. & Reid, S. (2008). The birth of brand: 4000 years of branding history, Business History, 4(4), 1–40.
Mordhorst, M. & Schwarzkopf, S. (2017). Theorising narrative in business history, Business History, 59(8), 1155– 1175.
Morris, M., Schindehutte, M. & Allen, J. (2005). The entrepreneur’s business model: Toward a unified perspective, Journal of Business Research, 58(1), 726–735.
Munslow, A. (2006). Deconstructing history (2nd ed.). New York NY: Routledge.
Nichols, P. M. (1998). Historical institutionalism and sociological institutionalism and analysis of the World Trade Organization. University of Pennsylvania Journal of International Economic Law, 461–511, available at: http://repository.upenn.edu/lgst_papers/11 (accessed 21 May 2017).
Osterwalder, A. (2004). The business model ontology. A proposition in a design science approach,PhD thesis, Ecole des Hautes Etudes Commerciales de l’ Université de Lausanne. Available at: https://www.semanticscholar.org/paper/The business model ontology a proposition in a Osterwalder/87bbedf0efbf010515ed54086bdf31c7cb33e 4a3 (accessed 21 May 2017).
Osterwalder, A., Pigneur, Y. & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept, Communications of the Association of Information Systems, 16(1), 1–25.
Perkmann, M. & Spicer, A. (2010). What are business models? Developing a theory of performative representations,. Sociology of Organizations, 29(1), 269–279.
Pierson, P. (1994). Dismantling the welfare state? Cambridge: Cambridge University Press.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York: The Free Press.
Powell, W. W., Koput, K. W. & Smith-Doerr, L. (1996). Interorganisational collaboration and the locus of innovation: Networks of learning in biotechnology, Administrative Science Quarterly, 41(1), 116-145.
Rowlinson, M. (2001). Business History and Organization Theory, Journal of Industrial History, 4(1), 1–23.
Rowlinson, M., & Hassard, J. (2014). History and the cultural turn in organization studies. In Bucheli, M. & Wadhwani, R. D. (Eds), Organizations in time: History, theory, and methods, Oxford: Oxford University Press, 147–168.
Scott, W. R. (2001). Institutions and organizations. Thousand Oaks, CA: Sage Publications.
Shafer, S. M., Smith, H., J. & Linder, J. C. (2005). The power of business models, Business Horizons 48(1), 199– 207.
Teichova, A. (1986). Multinationals in perspective. In Teichova, A., Levy-Leboyer, M. & Nussbaum, H. (Eds.), Multinational enterprises in historical perspective, Cambridge: Cambridge University Press, 262–271.
Üsdiken, B. & Kieser, A. (2004). Introduction: History in organisation studies, Business History, 46(3), 321–330.
Westney, D. E. (2009). The multinational firm as an evolutionary system. In Collinson, S. & Morgan, D. (Eds), Images of the multinational firm, Chichester: John Wiley, 117–144.
Wilson, J. & Toms, S. (2011). Business history: Sustaining excellence, Business History, 54(1), 1–5.
Wirtz, B. W., Pistoia, A., Ullrich, S. & Göttel, V. (2016). Business Models: Origin, Development and Future Research Perspectives, Long Range Planning, 49(1), 36–54.
Zald, M. N. (1990). History, sociology, and theories of organization. In Jackson, J. E. (Ed.), Institutions in American Society, Ann Arbor, MI: University of Michigan Press, 81–108.
Zeitlin, J. (2007). The historical alternatives approach. In Jones, G. & Zeitlin, J. (Eds.), The Oxford handbook of business history, Oxford: Oxford University Press, 120–140.