Reference : Effects of and Attention to Graphic Warning Labels on Cigarette Packages
Scientific journals : Article
Social & behavioral sciences, psychology : Social, industrial & organizational psychology
Effects of and Attention to Graphic Warning Labels on Cigarette Packages
Süssenbach, Philipp mailto []
Niemeier, Sarah mailto []
Glock, Sabine mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Languages, Culture, Media and Identities (LCMI) >]
Psychology & Health
Yes (verified by ORBilu)
United Kingdom
[en] Objective: The present study investigates the effects of graphic cigarette warnings compared to text-only cigarette warnings on smokers’ explicit (i.e. ratings of the packages, cognitions about smoking, perceived health risk, quit intentions) and implicit attitudes. In addition, participants’ visual attention towards the graphic warnings was recorded using eye-tracking methodology. Design and methods: Sixty-three smokers participated in the present study and either viewed graphic cigarette warnings with aversive and non-aversive images or text-only warnings. Data were analysed using analysis of variance and correlation analysis. Results: Especially, graphic cigarette warnings with aversive content drew attention and elicited high threat. However, whereas attention directed to the textual information of the graphic warnings predicted smokers’ risk perceptions, attention directed to the images of the graphic warnings did not. Moreover, smokers’ in the graphic warning condition reported more positive cognitions about smoking, thus revealing cognitive dissonance. Conclusion: Smokers employ defensive psychological mechanisms when confronted with threatening warnings. Although aversive images attract attention, they do not promote health knowledge. Implications for graphic health warnings and the importance of taking their content (i.e. aversive vs. non-aversive images) into account are discussed.

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suessenbach_niemeier_glock_13.pdfThis article does not exactly replicate the final version published in the journal [Journal of Media Psychology]. It is not a copy of the original published article and is not suitable for citation.Author preprint215.29 kBRequest a copy

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