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27 January 2023
Article (Scientific journals)
Regulating Finfluencers
Pflücke, Felix
2022In Journal of European Consumer and Market Law, 11(6), p. 212-222
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Pflücke Regulating Finfluencers.pdf
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Abstract :
[en] The accessibility of investment advice on social media platforms has significantly increased in recent years. Finance influencers and content creators, so-called ‘Finfluencers’, provide their audience with unpaid or paid financial advice on social media, featuring investment strategies relating to meme stocks, contracts for difference trading, or cryptocurrencies. This article examines the practices and business models of Finfluencers as well as how EU law, three national jurisdictions (Luxembourg, Germany, and the UK), and five platforms regulate their activities. The underlying objectives are to understand the activities and regulation of Finfluencers and critically analyse whether the current framework sufficiently protects consumers.
Disciplines :
European & international law
Author, co-author :
Pflücke, Felix ;  University of Luxembourg > Faculty of Law, Economics and Finance (FDEF) > Department of Law (DL)
External co-authors :
Language :
Title :
Regulating Finfluencers
Publication date :
Journal title :
Journal of European Consumer and Market Law
Publisher :
Verlag CH Beck, Munich, Germany
Volume :
Pages :
Peer reviewed :
Peer Reviewed verified by ORBi
Focus Area :
Law / European Law


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