Comparing MaaS Business Plans Using an Agent Based Modelling Approach

The Mobility-as-a-service is based on customized bundles in which different mobility services
are gathered under one subscription-based digital platform. Currently, in the literature MaaS packages
have been customized and hypothesized through surveys and pilot projects, underlining the
lack of a model able to capture and compare MaaS business plans when different bundles are
provided. This study aims to simulate different MaaS plans in the users’ mode choice set using
an agent-based model and to study the MaaS potential demand heterogeneity.
Results show that MaaS users who experience long daily travel times are indifferent to the type
of package provided, while time-limited package members substitute the car by travelling longer
distances using public transport and free-floating car-sharing services. In contrast, the trip-discounted
bundle members are less willing to substitute the car and they use public transport within
a long trip chain, reducing their trip time