Reference : The Role of Cultural Fit in the Adoption of Fashionable IT: A Blockchain Case Study

	Document type :	Scientific congresses, symposiums and conference proceedings : Paper published in a book
	Discipline(s) :	Business & economic sciences : General management & organizational theory Business & economic sciences : Management information systems
	Focus Areas :	Security, Reliability and Trust
	To cite this reference:	http://hdl.handle.net/10993/52687

Title :	The Role of Cultural Fit in the Adoption of Fashionable IT: A Blockchain Case Study
Language :	English
Author, co-author :	Roth, Tamara [University of Luxembourg > Interdisciplinary Centre for Security, Reliability and Trust (SNT) > FINATRAX >]
	Rieger, Alexander [University of Luxembourg > Interdisciplinary Centre for Security, Reliability and Trust (SNT) > FINATRAX >]
	Utz, Manuel [University of Bayreuth > Faculty, of Law, Business, and Economics, University of Bayreuth, Bayreuth, Germany]
	Young, Amber [University of Arkansas > Sam M. Walton College of Business]
Publication date :	Oct-2022
Main document title :	Forty-Third International Conference on Information Systems
Peer reviewed :	Yes
Audience :	International
Event name :	Forty-Third International Conference on Information Systems
Event date :	from 09-12-2022 to 14-12-2022
Event organizer :	Association for Information Systems
Event place (city) :	Copenhagen
Event country :	Denmark
Keywords :	[en] Blockchain ; Cultural Fit ; Sensemaking ; Fashionable IT
Abstract :	[en] Investments in fashionable IT do not make organizations more successful than investments in less fashionable alternatives. Many organizations nevertheless associate with fashionable IT to signal compliance with norms of progress and rationality. These decisions can be risky as fashionable IT is often surrounded by wishful and unbalanced discourse, especially in the ‘fashion up-swing’. Engagement with fashionable IT thus requires the ability to navigate hype narratives and fit the new technology into the adopting organization. Fit needs to be established in many regards, such as political and technological. In this paper, we explore a third and so far, understudied perspective: cultural fit between the values attributed to the fashionable IT through the fashion discourse and those of the recipient organizational context. Through an inductive case study of two blockchain projects, we find that cultural fit can equally be an important determinant for successful adoption of fashionable IT. Moreover, we develop a process theory for how cultural fit can be established through a process of cultural sensemaking and dissonance reduction along two recursive pathways. Adopting organizations can change their implementation of fashionable IT systems and re-frame the narratives surrounding them to fit their organization’s cultural values. Alternatively, they can transform their local or overarching organizational culture by integrating values attributed to the fashionable IT. Overall, we contribute a much-needed organizational culture perspective to IT fashions and extend the discussions on IT cultural conflict.
Research centres :	Interdisciplinary Centre for Security, Reliability and Trust (SnT) > Digital Financial Services and Cross-organizational Digital Transformations (FINATRAX)
Funders :	Fonds National de la Recherche - FnR
Target :	Researchers ; Professionals ; Students
Permalink :	http://hdl.handle.net/10993/52687
FnR project :	FnR ; FNR13342933 > Gilbert Fridgen > DFS > Paypal-fnr Pearl Chair In Digital Financial Services > 01/01/2020 > 31/12/2024 > 2019

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