[en] Prior research shows that trademarks positively relate to startups' growth and survival. However, empirical evidence on the impact of intellectual property rights (IPRs), especially trademarks, on the development of social startups' hybrid outcomes is limited. Our study aims to fill this gap by investigating how early trademarking relates to the sustainability and economic outcomes of social startups. Based on a sample of 485 social startups from Germany, we find that social startups that register a trademark within the first three years of their existence have both significantly higher sustainability and economic outcomes. Additionally, we identify that the geographical scope of a trademark relates differently to social startups' outcomes. Our results contribute to the emerging literature on startups’ role to achieve sustainability outcomes and to IPR research that lacks an understanding of the importance of trademarks for sustainable entrepreneurship. We provide several practical implications for social startups, impact investors, and policy-makers.
Centre de recherche :
- Interdisciplinary Centre for Security, Reliability and Trust (SnT) > Other
Disciplines :
Stratégie & innovation
Auteur, co-auteur :
HIRSCHMANN, Mirko ; University of Luxembourg > Interdisciplinary Centre for Security, Reliability and Trust (SNT) > Entrepreneurship, Innovation, and New Technology (EINT)
Block, Jörn
Co-auteurs externes :
yes
Langue du document :
Anglais
Titre :
Trademarks and how they relate to the sustainability and economic outcomes of social startups
Date de publication/diffusion :
2022
Titre du périodique :
Journal of Cleaner Production
ISSN :
0959-6526
Maison d'édition :
Elsevier, Oxford, Pays-Bas
Titre particulier du numéro :
Assessing and forecasting the sustainability impact of new ventures: Theories, methods and empirical evidence
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