Towards an evaluation of incentives and nudges for smart charging

Electric vehicles (EVs) are an important cornerstone to achieve transport decarbonization. Still, simultaneous charging of EVs when home charging increases peak demand, especially during evenings. Smart charging allows optimal distribution of load, thus preventing peak loads. Nevertheless, this incorporates certain risks for the EV user, e.g., unavailability of EVs for unplanned events. This might lead to a lack of user acceptance. This paper focuses on specific incentives and nudges, motivating users to adopt smart charging. We conducted an integrative literature review, bringing together literature from different areas. Possible incentives and nudges are monetary incentives, feedback, gamification, or smart charging as a default-setting. We conducted three focus groups with 13 EV users in Luxembourg to get first insights into which of those incentives and nudges they prefer. Preliminary results indicate that incentives and nudges should be individualized. In the future, we would use these first insights to develop a large-scale survey.