Reference : Does a short-term deadline extension affect participation rates of an online survey? ...
Scientific journals : Article
Social & behavioral sciences, psychology : Sociology & social sciences
Does a short-term deadline extension affect participation rates of an online survey? Experimental evidence from an online panel
Decieux, Jean Philippe Pierre mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
Heinz, Andreas mailto [University of Luxembourg > Faculty of Humanities, Education and Social Sciences (FHSE) > Department of Social Sciences (DSOC) >]
International Journal of Social Research Methodology
Taylor & Francis
United Kingdom
[en] deadline communication ; response rate ; unit-non-response ; survey participation ; survey invitation ; non-monetary incentive
[en] In times of decreasing response rates and survey participation, many ‘best-practices’ have been developed for increasing survey recruitment. However, most of these have never been adequately and experimentally scrutinized for their efficacy. Therefore, in this research note, we draw on probability-based data of an online panel and experimentally examine whether it is possible to increase survey participation behavior by communicating a deadline extension. Overall, our results show that it is possible to influence participation behavior by deadline communication. While overall response speed was significantly faster when a deadline
extension was communicated, the overall response rate was slightly lower, compared to scenarios in which no deadline extension was communicated. Thus, we refrain from recommending a deadline extension unless there are specific reasons to do so.

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