Reference : Trademark or patent? The effects of market concentration, customer type, and venture ...
Scientific journals : Article
Business & economic sciences : Strategy & innovation
Entrepreneurship and Innovation / Audit
http://hdl.handle.net/10993/50152
Trademark or patent? The effects of market concentration, customer type, and venture capital financing on start-ups’ initial IP applications
English
De Vries, Geertjan []
Pennings, Enrico []
Block, Jörn []
Fisch, Christian mailto []
2017
Industry and Innovation
Taylor and Francis
24
4
325-345
Yes (verified by ORBilu)
1366-2716
1469-8390
Abingdon
United Kingdom
[en] Intellectual property ; market concentration ; venture capital ; trademarks ; patents
[en] We analyse the initial IP applications of 4,703 start-ups in the U.S., distinguishing between trademark and patent applications. Our empirical results show that start-ups are more likely to file for trademarks instead of patents when entering markets with a higher market concentration. Furthermore, we find that start-ups that are primarily active in business-to-consumer markets instead of business-to-business markets are more likely to file trademarks. Finally, the involvement of a venture capitalist (VC) affects the initial IP application. VC-backed start-ups are more likely than other startups to file initial IP in the form of trademarks rather than patents. This paper contributes to research on the use of IP rights in start-ups and to the literature on new venture strategy.
http://hdl.handle.net/10993/50152
10.1080/13662716.2016.1231607

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