Article (Scientific journals)
When items become victims: Brand memory in violent and nonviolent games
MELZER, André; Bushman, B. J.; Hofmann, U. G.
2008
Peer reviewed
 

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Keywords :
Game violence; in-game advertising; memory; media effects
Disciplines :
Social, industrial & organizational psychology
Identifiers :
UNILU:UL-CONFERENCE-2011-212
Author, co-author :
MELZER, André ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
Bushman, B. J.;  Ohio State University, USA
Hofmann, U. G.;  Universität zu Lübeck, Deutschland
Language :
English
Title :
When items become victims: Brand memory in violent and nonviolent games
Publication date :
2008
Pages :
11-22
Peer reviewed :
Peer reviewed
Commentary :
ICEC’08, LNCS 5309
Available on ORBilu :
since 25 July 2013

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