Game violence; in-game advertising; memory; media effects
Disciplines :
Social, industrial & organizational psychology
Identifiers :
UNILU:UL-CONFERENCE-2011-212
Author, co-author :
Melzer, André ; University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
Bushman, B. J.; Ohio State University, USA
Hofmann, U. G.; Universität zu Lübeck, Deutschland
Language :
English
Title :
When items become victims: Brand memory in violent and nonviolent games
