When items become victims: Brand memory in violent and nonviolent games

Reference : When items become victims: Brand memory in violent and nonviolent games


	Document type :	Scientific journals : Article
	Discipline(s) :	Social & behavioral sciences, psychology : Social, industrial & organizational psychology
	To cite this reference:	http://hdl.handle.net/10993/4392

Title :	When items become victims: Brand memory in violent and nonviolent games
Language :	English
Author, co-author :	Melzer, André [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
	Bushman, B. J. [Ohio State University, USA]
	Hofmann, U. G. [Universität zu Lübeck, Deutschland]
Publication date :	2008
Pages :	11-22
Peer reviewed :	Yes
Keywords :	[en] Game violence ; in-game advertising ; memory ; media effects
Permalink :	http://hdl.handle.net/10993/4392
Commentary :	ICEC’08, LNCS 5309

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