Multiple standards of aging: gender-specific age stereotypes in different life domains

Whereas it is often stated that aging might have more negative consequences for the evaluation of women compared to men, evidence for this assumption is mixed. We took a differentiated look at age stereotypes of men and women, assuming that the life domain in which older persons are rated moderates gender differences in age stereotypes. A sample of 298 participants aged 20-92 rated 65-year-old men and women on evaluative statements in eight different life domains. Furthermore, perceptions of gender-and domain-specific age-related changes were assessed by comparing the older targets to 45-year-old men and women, respectively. The results speak in favor of the domain specificity of evaluative asymmetries in age stereotypes for men and women, and imply that an understanding of gendered perceptions of aging requires taking into account the complexities of domain-specific views on aging.