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‘Benchmarking in steel?’ Statistical graphics in the animated film 'Une Grande Industrie dans un Petit Pays' (A great industry in a small country; Luxembourg, 1929).
Plein, Ira
2017Stahl im Film. Ein Medium der (Unternehmens-)Kommunikation im europäischen Vergleich. Ein internationales Symposium.
 

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Research center :
- Luxembourg Centre for Contemporary and Digital History (C2DH) > Public History and Outreach (PHO)
Disciplines :
Communication & mass media
Art & art history
Author, co-author :
Plein, Ira ;  University of Luxembourg > Luxembourg Center for Contemporary and Digital History (C2DH)
External co-authors :
no
Language :
English
Title :
‘Benchmarking in steel?’ Statistical graphics in the animated film 'Une Grande Industrie dans un Petit Pays' (A great industry in a small country; Luxembourg, 1929).
Publication date :
09 September 2017
Number of pages :
30
Event name :
Stahl im Film. Ein Medium der (Unternehmens-)Kommunikation im europäischen Vergleich. Ein internationales Symposium.
Event organizer :
Prof. Dr. Manfred Rasch (Thyssenkrupp Konzernarchiv)
Dieter Ziegler (Ruhr-Universität Bochum)
Event place :
Hattingen und Bochum (LWL-Industriemuseum Hattingen, LVR-Industriemuseum Oberhausen), Germany
Event date :
8-9-2017 to 10-9-2017
By request :
Yes
Audience :
International
References of the abstract :
The paper analyzes the corporate media communications of the Luxembourg steel company ARBED during the interwar period. The paper scrutinizes the employment of statistical data, entertaining elements, and national motives in the animated film 'Une grand industry dans un petit pays', which was used as a promotional film at the 1930 World Fair in Liège. It further puts the film into the context of ARBED's film productions of the time and links it to media and exhibitions of international competitors and interest groups.
FnR Project :
FNR3978734 - Fabricating A Modern Society: Industrialist Responses To New Cultural- And Social-educational Challenges (C. 1870s-1970s), 2012 (01/03/2013-29/02/2016) - Karin Priem
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