Reference : Branding the destination versus the place: The effects of brand complexity and identi...
Document type : Scientific journals : Article
Discipline(s) : Social & behavioral sciences, psychology : Social, industrial & organizational psychology To cite this reference: http://hdl.handle.net/10993/28723
Title : Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
Language : English
Author, co-author : Zenker, Sebastian [> >]
Braun, Erik [> >]
Petersen, Sibylle [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)]
Publication date : 2017
Journal title : Tourism Management
Publisher : Pergamon
Volume : 58
Pages : 15-27
Peer reviewed : Yes (verified by ORBilu )
ISSN : 0261-5177
Permalink : http://hdl.handle.net/10993/28723
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