Reference : Branding the destination versus the place: The effects of brand complexity and identi...
Document type : Scientific journals : Article Discipline(s) : Social & behavioral sciences, psychology : Social, industrial & organizational psychology To cite this reference: http://hdl.handle.net/10993/28723
Title : Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors Language : English Author, co-author : Zenker, Sebastian [> >] Braun, Erik [> >] Petersen, Sibylle [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)] Publication date : 2017 Journal title : Tourism Management Publisher : Pergamon Volume : 58 Pages : 15-27 Peer reviewed : Yes (verified by ORBilu ) ISSN : 0261-5177 Permalink : http://hdl.handle.net/10993/28723
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[University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)]
