Social & behavioral sciences, psychology: Multidisciplinary, general & others
Author, co-author :
Sebastian, Zenker; Universität Hamburg > Fakultät für Betriebswirtschaft > Institut für Marketing, Lehrstuhl für Marketing & Branding
Petersen, Sibylle ; University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
External co-authors :
yes
Language :
English
Title :
Resident-city identification: translating the customer relationship management approach into place marketing theory
Publication date :
2010
Journal title :
Abstract book of 50th European Regional Science Association Congress