Article (Scientific journals)
Resident-city identification: translating the customer relationship management approach into place marketing theory
Sebastian, Zenker; Petersen, Sibylle
2010In Abstract book of 50th European Regional Science Association Congress, p. 19-23
Peer reviewed
 

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Disciplines :
Social & behavioral sciences, psychology: Multidisciplinary, general & others
Author, co-author :
Sebastian, Zenker;  Universität Hamburg > Fakultät für Betriebswirtschaft > Institut für Marketing, Lehrstuhl für Marketing & Branding
Petersen, Sibylle ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
External co-authors :
yes
Language :
English
Title :
Resident-city identification: translating the customer relationship management approach into place marketing theory
Publication date :
2010
Journal title :
Abstract book of 50th European Regional Science Association Congress
Pages :
19-23
Peer reviewed :
Peer reviewed
Available on ORBilu :
since 02 September 2015

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