Contribution to collective works (Parts of books)
Designing Meaning to Change Consumer Behaviour: An Exploration
WALTERSDORFER, Gregor; GERICKE, Kilian; BLESSING, Lucienne
2015In Chakrabarti, Amaresh (Ed.) ICoRD’15 – Research into Design Across Boundaries Volume 1: Theory, Research Methodology, Aesthetics, Human Factors and Education
Peer reviewed
 

Files


Full Text
ICoRD15_Waltersdorfer-Gericke-Blessing.pdf
Author postprint (513.13 kB)
Request a copy

All documents in ORBilu are protected by a user license.

Send to



Details



Keywords :
meaning; behaviour; experience; sustainability
Abstract :
[en] The focus of our research is to support designers in fostering a more sustainable behaviour of consumers by creating meaning in products and services. The paper describes the results of a literature study into the process of meaning making and the mechanisms through which meaning affects consumer behaviour. Meaning is defined as a mental representation of possible relationships. An initial model, the Meaning-Behaviour Model, is presented, integrating the mechanisms found in literature. Five possible interventions, derived from the model, show how designers can use meaning as a lever to foster enduring behavioural change. The paper contributes to the discussion of introducing meaning through design by exploring the link between meaning and behaviour.
Disciplines :
Engineering, computing & technology: Multidisciplinary, general & others
Author, co-author :
WALTERSDORFER, Gregor ;  University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit
GERICKE, Kilian ;  University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit
BLESSING, Lucienne ;  University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit
External co-authors :
no
Language :
English
Title :
Designing Meaning to Change Consumer Behaviour: An Exploration
Publication date :
2015
Main work title :
ICoRD’15 – Research into Design Across Boundaries Volume 1: Theory, Research Methodology, Aesthetics, Human Factors and Education
Editor :
Chakrabarti, Amaresh
Publisher :
Springer India, New Dehli, India
ISBN/EAN :
978-81-322-2232-3
Peer reviewed :
Peer reviewed
Funders :
FNR - Fonds National de la Recherche
Available on ORBilu :
since 02 June 2015

Statistics


Number of views
169 (10 by Unilu)
Number of downloads
0 (0 by Unilu)

Bibliography


Similar publications



Contact ORBilu