2015 • In Chakrabarti, Amaresh (Ed.) ICoRD’15 – Research into Design Across Boundaries Volume 1: Theory, Research Methodology, Aesthetics, Human Factors and Education
[en] The focus of our research is to support designers in fostering a more sustainable behaviour of consumers by creating meaning in products and services. The paper describes the results of a literature study into the process of meaning making and the mechanisms through which meaning affects consumer behaviour. Meaning is defined as a mental representation of possible relationships. An initial model, the Meaning-Behaviour Model, is presented, integrating the mechanisms found in literature. Five possible interventions, derived from the model, show how designers can use meaning as a lever to foster enduring behavioural change. The paper contributes to the discussion of introducing meaning through design by exploring the link between meaning and behaviour.
Disciplines :
Engineering, computing & technology: Multidisciplinary, general & others
Author, co-author :
WALTERSDORFER, Gregor ; University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit
GERICKE, Kilian ; University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit
BLESSING, Lucienne ; University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit
External co-authors :
no
Language :
English
Title :
Designing Meaning to Change Consumer Behaviour: An Exploration
Publication date :
2015
Main work title :
ICoRD’15 – Research into Design Across Boundaries Volume 1: Theory, Research Methodology, Aesthetics, Human Factors and Education