Reference : Designing Meaning to Change Consumer Behaviour: An Exploration
Parts of books : Contribution to collective works
Engineering, computing & technology : Multidisciplinary, general & others
http://hdl.handle.net/10993/21164
Designing Meaning to Change Consumer Behaviour: An Exploration
English
Waltersdorfer, Gregor[University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit >]
Gericke, Kilian[University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit >]
Blessing, Lucienne[University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit >]
2015
ICoRD’15 – Research into Design Across Boundaries Volume 1: Theory, Research Methodology, Aesthetics, Human Factors and Education
Chakrabarti, Amaresh
Springer India
Yes
978-81-322-2232-3
New Dehli
India
[en] meaning ; behaviour ; experience ; sustainability
[en] The focus of our research is to support designers in fostering a more sustainable behaviour of consumers by creating meaning in products and services. The paper describes the results of a literature study into the process of meaning making and the mechanisms through which meaning affects consumer behaviour. Meaning is defined as a mental representation of possible relationships. An initial model, the Meaning-Behaviour Model, is presented, integrating the mechanisms found in literature. Five possible interventions, derived from the model, show how designers can use meaning as a lever to foster enduring behavioural change. The paper contributes to the discussion of introducing meaning through design by exploring the link between meaning and behaviour.
[University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit >]
