| Reference : CREATIVITY IN TRANSACTIONAL DESIGN PROBLEMS: NON-INTUITIVE FINDINGS OF AN EXPERT STUD... |
| Scientific congresses, symposiums and conference proceedings : Paper published in a book | |||
| Engineering, computing & technology : Multidisciplinary, general & others | |||
| http://hdl.handle.net/10993/19929 | |||
| CREATIVITY IN TRANSACTIONAL DESIGN PROBLEMS: NON-INTUITIVE FINDINGS OF AN EXPERT STUDY USING SCAMPER | |
| English | |
Moreno Grandas, Diana Paola  [University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit > ; Massachusetts Institute of Technology - MIT] | |
| Yang, Maria C. [Massachusetts Institute of Technology - MIT] | |
| Hernandez, Alberto A. [Instituto Tecnologico y de Estudios Superiores de Monterrey - ITESM] | |
| Wood, Kristin L. [Singapore University of Technology and Design] | |
| May-2014 | |
| INTERNATIONAL DESIGN CONFERENCE - DESIGN 2014 | |
| No | |
| International | |
| INTERNATIONAL DESIGN CONFERENCE - DESIGN 2014 | |
| From 19-05-2014 to 22-05-2014 | |
| [en] SCAMPER ; Transactional systems ; Creativity ; Concept generation ; Design Cognition ; Design Methods ; Design Problems ; Innovation ; Cognitive Studies | |
| [en] Designers are currently facing design problems that are not uniquely related to physical systems but transactional as well. Transactional processes (services) have had a steady growth during the last three decades and currently add more than 65% of global economic value. This study expands our understanding of designers’ interaction with ideation methods. We investigate a heuristic method known as SCAMPER, focusing on a transactional design problem with a relatively large transactional domain expert sample size (n=60). The study shows, unexpectedly, that the SCAMPER method appears to be both a fixating and de-fixating method (at least for the type of problem explored), where design fixation is not shown to be effectively mitigated by the method; yet, despite this finding, a significantly higher novelty production is achieved when compared to a non-assisted scenario. | |
| http://hdl.handle.net/10993/19929 | |
| http://idc.sutd.edu.sg/design-contributions/conference-publications/ |
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