[en] Designers are currently facing design problems that are not uniquely related to physical systems but transactional as well. Transactional processes (services) have had a steady growth during the last three decades and currently add more than 65% of global economic value. This study expands our understanding of designers’ interaction with ideation methods. We investigate a heuristic method known as SCAMPER, focusing on a transactional design problem with a relatively large transactional domain expert sample size (n=60). The study shows, unexpectedly, that the SCAMPER method appears to be both a fixating and de-fixating method (at least for the type of problem explored), where design fixation is not shown to be effectively mitigated by the method; yet, despite this finding, a significantly higher novelty production is achieved when compared to a non-assisted scenario.
Disciplines :
Engineering, computing & technology: Multidisciplinary, general & others
Author, co-author :
Moreno Grandas, Diana Paola ; University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit ; Massachusetts Institute of Technology - MIT
Yang, Maria C.; Massachusetts Institute of Technology - MIT
Hernandez, Alberto A.; Instituto Tecnologico y de Estudios Superiores de Monterrey - ITESM
Wood, Kristin L.; Singapore University of Technology and Design
Language :
English
Title :
CREATIVITY IN TRANSACTIONAL DESIGN PROBLEMS: NON-INTUITIVE FINDINGS OF AN EXPERT STUDY USING SCAMPER
