Analogies to Succeed: Application to a Service Design Problem

Moreno Grandas, Diana Paola; Yang, Maria; Blessing, Lucienne; Wood, Kristin

Reference : Analogies to Succeed: Application to a Service Design Problem


	Document type :	Scientific congresses, symposiums and conference proceedings : Paper published in a book
	Discipline(s) :	Engineering, computing & technology : Multidisciplinary, general & others
	To cite this reference:	http://hdl.handle.net/10993/19923

Title :	Analogies to Succeed: Application to a Service Design Problem
Language :	English
Author, co-author :	Moreno Grandas, Diana Paola [Massachusetts Institute of Technology - MIT > Mechanical Engineering and Engineering Systems Division]
	Yang, Maria [Massachusetts Institute of Technology - MIT > Mechanical Engineering and Engineering Systems Division]
	Blessing, Lucienne [University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Engineering Research Unit >]
	Wood, Kristin [Singapore University of Technology and Design - SUTD > Engineering & Product Development Pillar, SUTD-MIT International Design Centre (IDC)]
Publication date :	Aug-2014
Main document title :	NordDesign 2014 Conference
Editor :	Laakso, Miko
	Ekman, Kalevi
Publisher :	Aalto Design Factory
Pages :	520-529
Peer reviewed :	No
Audience :	International
ISBN :	978-1-904670-58-2
Event name :	NordDesign 2014
Event date :	From 27-08-2014 to 29-08-2014
Keywords :	[en] Design-by-Analogy ; Design Methods ; Creativity ; Design fixation
Abstract :	[en] This study aims to expand current understanding of ideation methods and its transferability from product design domain to service design domain. It applies two Design-by-Analogy (DbA) ideation methods (WordTree and SCAMPER) to a real service design problem in an expert participants setting. Quantity and Novelty metric results are analysed along with design fixation effects. Both DbA methods produced statistically significant larger number of novel ideas when compared to the control. The number of novel ideas with SCAMPER method doubled those generated via WordTree. Fixation effects were counterintuitive since SCAMPER appears to be a method that promotes both fixation and de-fixation effects. These findings suggest DbA ideation methods offer positive capabilities for assisting designers to generate solutions for service design problems.
Permalink :	http://hdl.handle.net/10993/19923

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