Reference : Internet and social media communication skills: addressing the needs of LLP project teams
Scientific journals : Article
Social & behavioral sciences, psychology : Multidisciplinary, general & others
Internet and social media communication skills: addressing the needs of LLP project teams
Zourou, Katerina [Web2learn consulting company]
Song, Ju-Youn mailto [University of Luxembourg > Interdisciplinary Centre for Security, Reliability and Trust (SNT) > >]
International Journal for Innovation and Quality and in Learning
Special Issue on Quality in Massive Open Online Courses
[en] project management ; social media ; social web
[en] The effective use of Internet and social media tools and their embeddedness in a communication strategy are becoming fundamental to the success of cross-border cooperation projects, such as those subsidised by the Lifelong Learning Programme (LLP) of the European Commission. This paper reports on the results of a Europe-wide survey on skills needed by members of LLP projects in order to communicate their project results and engage with the target audience.
The results of the survey show trends in the use of social media based digital communication strategies, as well as areas in which skills need to be developed. They also allow us to identify digital communication opportunities that are of interest in the context of dissemination of project results, despite the fact that little attention is drawn to them by survey respondents. We discuss how the findings of the needs analysis have been used in the design of the training components (materials and courses, face-to-face and online). We conclude with some priority activities that we believe are needed at policy-making level, to allow project results to increase their visibility and impact.
Professionals ; General public

File(s) associated to this reference

Fulltext file(s):

Limited access
2014_Internet and social media_Zourou_song.pdfPublisher postprint1.06 MBRequest a copy

Bookmark and Share SFX Query

All documents in ORBilu are protected by a user license.