Reference : Implicit does it better! Implicit and explicit measures in Advertising Effect Researc... |
Reports : Expert report | |||
Social & behavioral sciences, psychology : Social, industrial & organizational psychology | |||
http://hdl.handle.net/10993/16255 | |||
Implicit does it better! Implicit and explicit measures in Advertising Effect Research. Survey of the literature | |
English | |
Melzer, André ![]() | |
Ly, Thanh Thu [B. Sc., University of Luxembourg] | |
2012 | |
Luxembourg: Université du Luxembourg, INSIDE | |
http://hdl.handle.net/10993/16255 |
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