Implicit does it better! Implicit and explicit measures in Advertising Effect Research. Survey of the literature

Reference : Implicit does it better! Implicit and explicit measures in Advertising Effect Researc...


	Document type :	Reports : Expert report
	Discipline(s) :	Social & behavioral sciences, psychology : Social, industrial & organizational psychology
	To cite this reference:	http://hdl.handle.net/10993/16255

Title :	Implicit does it better! Implicit and explicit measures in Advertising Effect Research. Survey of the literature
Language :	English
Author, co-author :	Melzer, André [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
	Ly, Thanh Thu [B. Sc., University of Luxembourg]
Publication date :	2012
Publisher :	Luxembourg: Université du Luxembourg, INSIDE
Permalink :	http://hdl.handle.net/10993/16255

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