Reference : Shopping Assistant
Scientific congresses, symposiums and conference proceedings : Paper published in a book
Engineering, computing & technology : Computer science
Shopping Assistant
Klasen, Bernd [University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Computer Science and Communications Research Unit (CSC) >]
Vinzl, Alexander [University of Trier, Germany]
Martinez, Takeshi [SES ASTRA TechCom, Luxembourg]
User Centric Media
Springer Berlin Heidelberg
Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 40
First International Conference, UCMedia 2009
December 9-11, 2009
[en] personalized advertisement ; location based services (LBS)
[en] This paper presents the Shopping Assistant, the prototype of a platform which provides personalized advertisements, ontology based product recommendations and user support to find a (non–web) store selling desired products. The benefits are satisfied consumers, better advertising revenues and fine grained TV usage statistics which enable broadcasters to provide a more user centric program composition.

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