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Paper published in a book (Scientific congresses, symposiums and conference proceedings)
Shopping Assistant
Klasen, Bernd; Vinzl, Alexander; Martinez, Takeshi
2010 • In User Centric Media
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https://hdl.handle.net/10993/16087
DOI
10.1007/978-3-642-12630-7_25
 

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Keywords :
personalized advertisement; location based services (LBS)
Abstract :
[en] This paper presents the Shopping Assistant, the prototype of a platform which provides personalized advertisements, ontology based product recommendations and user support to find a (non–web) store selling desired products. The benefits are satisfied consumers, better advertising revenues and fine grained TV usage statistics which enable broadcasters to provide a more user centric program composition.
Disciplines :
Computer science
Identifiers :
UNILU:UL-CHAPTER-2012-333
Author, co-author :
Klasen, Bernd ;  University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Computer Science and Communications Research Unit (CSC)
Vinzl, Alexander;  University of Trier, Germany
Martinez, Takeshi;  SES ASTRA TechCom, Luxembourg
Language :
English
Title :
Shopping Assistant
Publication date :
2010
Event name :
First International Conference, UCMedia 2009
Event place :
Venice, Italy
Event date :
December 9-11, 2009
Main work title :
User Centric Media
Publisher :
Springer Berlin Heidelberg
ISBN/EAN :
9783642126291
Collection name :
Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 40
Pages :
214-217
Available on ORBilu :
since 18 March 2014

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