| Reference : Shopping Assistant |
| Scientific congresses, symposiums and conference proceedings : Paper published in a book | |||
| Engineering, computing & technology : Computer science | |||
| http://hdl.handle.net/10993/16087 | |||
| Shopping Assistant | |
| English | |
| Klasen, Bernd [University of Luxembourg > Faculty of Science, Technology and Communication (FSTC) > Computer Science and Communications Research Unit (CSC) >] | |
| Vinzl, Alexander [University of Trier, Germany] | |
| Martinez, Takeshi [SES ASTRA TechCom, Luxembourg] | |
| 2010 | |
| User Centric Media | |
| Springer Berlin Heidelberg | |
| Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 40 | |
| 214-217 | |
| No | |
| 9783642126291 | |
| First International Conference, UCMedia 2009 | |
| December 9-11, 2009 | |
| Venice | |
| Italy | |
| [en] personalized advertisement ; location based services (LBS) | |
| [en] This paper presents the Shopping Assistant, the prototype of a platform which provides personalized advertisements, ontology based product recommendations and user support to find a (non–web) store selling desired products. The benefits are satisfied consumers, better advertising revenues and fine grained TV usage statistics which enable broadcasters to provide a more user centric program composition. | |
| http://hdl.handle.net/10993/16087 | |
| 10.1007/978-3-642-12630-7_25 |
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