Reference : “Bon Appétit, Lion City”: The use of French in naming restaurants in Singapore
Parts of books : Contribution to collective works
Arts & humanities : Languages & linguistics
“Bon Appétit, Lion City”: The use of French in naming restaurants in Singapore
Serwe, Stefan Karl mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Languages, Culture, Media and Identities (LCMI) >]
Ong, Kenneth Keng Wee mailto [Nanyang Technological University - NTU]
Ghesquière, Jean François mailto [Nanyang Technological University - NTU]
Culinary Linguistics: The chef's special
Gerhardt, Cornelia mailto
Frobenius, Maximiliane mailto
Ley, Susanne mailto
John Benjamins
Culture and Language Use, 10, Gunter Senft
[en] Sociolinguistics ; Linguistic landscape ; Singapore ; Language and food ; Anthropological linguistics ; Discourse studies ; Pragmatics ; Multilingualism ; Codeswitching
[en] In multilingual Singapore, French can frequently be found in the names of local food retailers and restaurants. This study attempts to investigate the form and function of French in these business names. By considering which meanings French expresses in the local corporate context, the reasons behind the use of French will be discussed. At the heart of the analysis is a corpus of 47 names found on shop signs in different locations of Singapore. Results suggest a link between form, the type of food retail business, and the food served. Functionally, French expresses cultural and social meanings, while stressing individual and collective identities. We present evidence for the use of French as an emergent commercial register peculiar to Singapore.
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