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“Bon Appétit, Lion City”: The use of French in naming restaurants in Singapore
Serwe, Stefan Karl; Ong, Kenneth Keng Wee; Ghesquière, Jean François
2013In Gerhardt, Cornelia; Frobenius, Maximiliane; Ley, Susanne (Eds.) Culinary Linguistics: The chef's special


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Keywords :
Sociolinguistics; Linguistic landscape; Singapore; Language and food; Anthropological linguistics; Discourse studies; Pragmatics; Multilingualism; Codeswitching
Abstract :
[en] In multilingual Singapore, French can frequently be found in the names of local food retailers and restaurants. This study attempts to investigate the form and function of French in these business names. By considering which meanings French expresses in the local corporate context, the reasons behind the use of French will be discussed. At the heart of the analysis is a corpus of 47 names found on shop signs in different locations of Singapore. Results suggest a link between form, the type of food retail business, and the food served. Functionally, French expresses cultural and social meanings, while stressing individual and collective identities. We present evidence for the use of French as an emergent commercial register peculiar to Singapore.
Disciplines :
Languages & linguistics
Author, co-author :
Serwe, Stefan Karl ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Languages, Culture, Media and Identities (LCMI)
Ong, Kenneth Keng Wee;  Nanyang Technological University - NTU
Ghesquière, Jean François;  Nanyang Technological University - NTU
Language :
Title :
“Bon Appétit, Lion City”: The use of French in naming restaurants in Singapore
Publication date :
July 2013
Main work title :
Culinary Linguistics: The chef's special
Editor :
Gerhardt, Cornelia
Frobenius, Maximiliane
Ley, Susanne
Publisher :
John Benjamins
Collection name :
Culture and Language Use, 10, Gunter Senft
Pages :
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since 26 July 2013


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