Article (Scientific journals)
What is the Value Given by Consumers to Nutritional Label Information? Results from a Large Investigation in Europe
Gregori, Dario; Ballali, Simonetta; Vögele, Claus et al.
2015In Journal of the American College of Nutrition, Epub ahead of print, p. 1-6
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Keywords :
nutritional labels; willingness to pay; consumers’ utility; front-of-pack
Abstract :
[en] Rational. Nutrition labels on pre-packaged foods have been widely advocated as a medium to foster healthier eating habits in the general population. Objective. The study aimed at understanding how people value nutritional information on food labels, in particular front-of-pack labelling. Methods. A phone-assisted survey on 7550 consumers in 16 European countries was conducted. People were asked about their opinion on nutritional information provided at different levels, from the media to public institutions, and their commitment to healthy behavior. The value of pack labelling was estimated using a willingness-to-pay (WTP) elicitation technique. Results. Older age groups (>45 years old), members of a larger family, low income or low education level people and those who perceived themselves to be obese, valued front-of-pack nutritional labelling positively. WTP estimates across all countries provided an average accepted added price of 3.46€, additionally to the overall yearly food expenditure (95% C.I.: 3.33-3.68). Conclusions. Overall, perceived value of labelling is small. However, factors affecting the value for consumer of nutritional labelling appear to be strictly linked to the socio-economic and health status of the respondents.
Disciplines :
Social & behavioral sciences, psychology: Multidisciplinary, general & others
Author, co-author :
Gregori, Dario;  University of Padova > Unit of Biostatistics, Epidemiology and Public Health, Department of Cardiology, Thoracic and Vascular Sciences
Ballali, Simonetta;  Prochild ONLUS, Trieste
Vögele, Claus ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
Galasso, Francesca;  ZETA Research Ltd., Trieste
Widhalm, Kurt;  Medical University of Wien > Pediatrics
Berchialla, Paola;  University of Torino, Orbassano (Torino) > Department of Clinical and Biological Sciences
Baldi, Ileana;  University of Padova > Unit of Biostatistics, Epidemiology and Public Health, Department of Cardiology, Thoracic and Vascular Sciences
Language :
English
Title :
What is the Value Given by Consumers to Nutritional Label Information? Results from a Large Investigation in Europe
Publication date :
03 March 2015
Journal title :
Journal of the American College of Nutrition
ISSN :
1541-1087
Publisher :
American College of Nutrition, New York, United States - New York
Volume :
Epub ahead of print
Pages :
1-6
Peer reviewed :
Peer Reviewed verified by ORBi
Available on ORBilu :
since 27 February 2014

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