Article (Scientific journals)
Enhancing Participation in Probability-Based Online Panels: Two Incentive Experiments and Their Effects on Response and Panel Recruitment
Witte, Nils; Schaurer, Ines; Schröder, Jette et al.
2023In Social Science Computer Review
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Keywords :
Probability-based panel recruitment; incentive experiment; combined incentives; mobile populations; prepaid cash; money-in-hand; generous lottery; recruitment costs; demographic bias
Abstract :
[en] This article investigates how mail-based online panel recruitment can be facilitated through incentives. The analysis relies on two incentive experiments and their effects on panel recruitment, and the intermediate participation in the recruitment survey. The experiments were implemented in the context of the German Emigration and Remigration Panel Study and encompass two samples of randomly sampled persons. Tested incentives include a conditional lottery, conditional monetary incentives, and the combination of unconditional money-in-hand with conditional monetary incentives. For an encompassing evaluation of the link between incentives and panel recruitment, the article further assesses the incentives’ implications for demographic composition and panel recruitment unit costs. Multivariate analysis indicates that low combined incentives (€5/€5) or, where unconditional disbursement is unfeasible, high conditional incentives (€20) are most effective in enhancing panel participation. In terms of demographic bias, low combined incentives (€5/€5) and €10 conditional incentives are the favored options. The budget options from the perspective of panel recruitment include the lottery and the €10 conditional incentive which break-even at net sample sizes of 1000.
Disciplines :
Sociology & social sciences
Author, co-author :
Witte, Nils
Schaurer, Ines
Schröder, Jette
Decieux, Jean Philippe Pierre ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
Ette, Andreas
External co-authors :
Language :
Title :
Enhancing Participation in Probability-Based Online Panels: Two Incentive Experiments and Their Effects on Response and Panel Recruitment
Publication date :
Journal title :
Social Science Computer Review
Publisher :
SAGE Publications, New York, United States - New York
Peer reviewed :
Peer Reviewed verified by ORBi
Name of the research project :
Funders :
DFG - Deutsche Forschungsgemeinschaft [DE]
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