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Persuasive Technology, Social Representations and Ergonomics of Interfaces: A New Theoretical Articulation
BARBIER, Mathilde; Moták, Ladislav; De Gasquet, Camille et al.
2019In Oinas-Kukkonen, Harri; Win, Khin Than; Evangelos, Karapanos et al. (Eds.) Persuasive Technology: Development of Persuasive and Behavior Change Support Systems
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Keywords :
persuasive technology; social representations; ergonomics of interfaces; behavior change; organ donation
Abstract :
[en] This paper addresses the possibility to build on the success of digital development in order to design messages that will be seen by individuals as being the most relevant to the object being addressed. By studying the social representations status as well as ergonomic features of interfaces like the information elements’ location and the color of background, we tried to determine whether persuasive technology can be a particularly effective medium to achieve favorable attitudes and behaviors towards organ donation. We recorded participants’ ocular activity and administered them a self-reported measures questionnaire. Results show several significant effects, particularly on attitudes, intentions and behaviors. We demonstrate that to increase the persuasive impact of a message, it is better to mobilize central elements of the social representations of the object being treated and to place these elements in the middle of the screen. The blue background screen did not show the expected effects. However, regarding to the interaction between social representations’ status and background’s color, it seems that white is more appropriate than blue for technological persuasion. In the end, this research contributes to propose optimization tracks for public communication though technologies, for example in fields of health, commerce, education, environment, professional efficiency or social media marketing.
Disciplines :
Sociology & social sciences
Public health, health care sciences & services
Theoretical & cognitive psychology
Author, co-author :
BARBIER, Mathilde ;  University of Luxembourg > Faculty of Humanities, Education and Social Sciences (FHSE) > Department of Behavioural and Cognitive Sciences (DBCS)
Moták, Ladislav;  Aix-Marseille Université > Center for Research on the Psychology of Knowledge, Language and Emotion
De Gasquet, Camille;  Aix-Marseille Université > Center for Research on the Psychology of Knowledge, Language and Emotion
Girandola, Fabien
Bonnardel, Nathalie
Lo Monaco, Grégory;  Aix-Marseille Université > Social Psychology Laboratory
External co-authors :
no
Language :
English
Title :
Persuasive Technology, Social Representations and Ergonomics of Interfaces: A New Theoretical Articulation
Publication date :
2019
Main work title :
Persuasive Technology: Development of Persuasive and Behavior Change Support Systems
Author, co-author :
Oinas-Kukkonen, Harri
Win, Khin Than
Evangelos, Karapanos
Karppinen, Pasi
Kyza, Eleni
Publisher :
Springer
Pages :
362-373
Peer reviewed :
Peer reviewed
Available on ORBilu :
since 08 December 2021

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