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See detailUsing social marketing for the promotion of cognitive health: a scoping review protocol
Barbier, Mathilde UL; Schulte, Caroline; Kornadt, Anna Elena UL et al

in BMJ Open (2021)

Introduction: The use of social marketing strategies to induce the promotion of cognitive health has received little attention in research. The objective of this scoping review is twofold: (i) to identify ... [more ▼]

Introduction: The use of social marketing strategies to induce the promotion of cognitive health has received little attention in research. The objective of this scoping review is twofold: (i) to identify the social marketing strategies that have been used in recent years to initiate and maintain health-promoting behaviour; (ii) to advance research in this area to inform policy and practice on how to best make use of these strategies to promote cognitive health. Methods and analysis: We will use the five-stage methodological framework of Arksey and O’Malley. Articles in English published since 2010 will be searched in electronic databases (the Cochrane Library, DoPHER, the International Bibliography of the Social Sciences, PsycInfo, PubMed, ScienceDirect, Scopus). Quantitative and qualitative study designs as well as reviews will be considered. We will include those articles that report the design, implementation, outcomes and evaluation of programmes and interventions concerning social marketing and/or health promotion and/or promotion of cognitive health. Grey literature will not be searched. Two independent reviewers will assess in detail the abstracts and full text of selected citations against the inclusion criteria. A Preferred Reporting Items for Systematic Reviews and Meta-Analyses flowchart for Scoping Reviews will be used to illustrate the process of article selection. We will use a data extraction form, present the results through narrative synthesis and discuss them in relation to the scoping review research questions. Ethics and dissemination: Ethics approval is not required for conducting this scoping review. The results of the review will be the first step to advance a conceptual framework, which contributes to the development of interventions targeting the promotion of cognitive health. The results will be published in a peer-reviewed scientific journal. They will also be disseminated to key stakeholders in the field of the promotion of cognitive health. [less ▲]

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See detailSocial representations and interface layout: A new way of enhancing persuasive technology applied to organ donation
Barbier, Mathilde UL; Moták, Ladislav; De Gasquet, Camille et al

in PLoS ONE (2020)

Although campaigns promoting organ donation have proved their effectiveness, increasing the number of people who explicitly agree to become donors is still difficult. Based on the social marketing notion ... [more ▼]

Although campaigns promoting organ donation have proved their effectiveness, increasing the number of people who explicitly agree to become donors is still difficult. Based on the social marketing notion of persuasive technology, we reasoned that it was timely to focus on the design of this persuasive technology and to analyze its contribution in particularly challenging contexts such as organ donation. More specifically, the originality of the present study lay in the way we linked the field of persuasive technology to the theory of social representations, and combined them with an analysis of the ergonomic aspects of interface layout. This study had two complementary goals. The first was to determine whether the sociocognitive salience of the central elements of social representations (i.e., the most frequent and important themes related to the subject—here, organ donation—for individuals), can be used to achieve persuasive outcomes. The second was to determine whether interface layout, in terms of information location and background characteristics (color and contrast), can strengthen the persuasive impact. University students (N > 200) were exposed to a computer screen displaying a message involving either central or peripheral elements of the social representations of organ donation (status), placed either in the middle or on one side of the screen (location), and shown against either a white or a blue background (background). Eye-tracking data were recorded, in addition to self-reported data. In line with the elaboration likelihood model, results showed that participants who were exposed to central (vs. peripheral) elements of the social representations of organ donation followed the central route in processing information. Moreover, they had stronger attitudes, and more of them stated that they were actual organ donors. Importantly, however, at least for some variables, these status-related effects were not independent of the interface layout. More specifically, the persuasive impact of the central elements was enhanced when the information was displayed in the middle (vs. the side) of the screen and when it was displayed on a white (vs. blue) background. We discuss the theoretical and practical issues raised by these results. [less ▲]

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See detailPersuasive Technology, Social Representations and Ergonomics of Interfaces: A New Theoretical Articulation
Barbier, Mathilde UL; Moták, Ladislav; De Gasquet, Camille et al

in Oinas-Kukkonen, Harri; Win, Khin Than; Evangelos, Karapanos (Eds.) et al Persuasive Technology: Development of Persuasive and Behavior Change Support Systems (2019)

This paper addresses the possibility to build on the success of digital development in order to design messages that will be seen by individuals as being the most relevant to the object being addressed ... [more ▼]

This paper addresses the possibility to build on the success of digital development in order to design messages that will be seen by individuals as being the most relevant to the object being addressed. By studying the social representations status as well as ergonomic features of interfaces like the information elements’ location and the color of background, we tried to determine whether persuasive technology can be a particularly effective medium to achieve favorable attitudes and behaviors towards organ donation. We recorded participants’ ocular activity and administered them a self-reported measures questionnaire. Results show several significant effects, particularly on attitudes, intentions and behaviors. We demonstrate that to increase the persuasive impact of a message, it is better to mobilize central elements of the social representations of the object being treated and to place these elements in the middle of the screen. The blue background screen did not show the expected effects. However, regarding to the interaction between social representations’ status and background’s color, it seems that white is more appropriate than blue for technological persuasion. In the end, this research contributes to propose optimization tracks for public communication though technologies, for example in fields of health, commerce, education, environment, professional efficiency or social media marketing. [less ▲]

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See detailThe effect of Social dominance on prejudice towards North-African minorities: Evidence for the role of social representation of Secularism as a legitimizing myth
Adam-Troïan, Jaïs; Bonetto, Eric; Varet, Florent et al

in International Journal of Intercultural Relations (2018)

Secularism in France is both a state principle and a cultural construct, that enforces a State neutrality towards religion. Recent studies have demonstrated the emergence of a lay conception called ‘New ... [more ▼]

Secularism in France is both a state principle and a cultural construct, that enforces a State neutrality towards religion. Recent studies have demonstrated the emergence of a lay conception called ‘New Secularism’ (NS) that is used to legitimize expression of prejudice towards North African minorities. However, none have been able to yet demonstrate links between NS and Social Dominance Orientation (SDO), which would further corroborate those beliefs’ role as prejudice justification. Using Social Representations Theory, we created a Secularism questionnaire and used it in a cross sectional survey (N = 261) that also included SDO and Generalized Prejudice measures. In order to test social representation of Secularism’s legitimizing function, we derived the hypothesis that NS will mediate the link between SDO and expressed Prejudice from a Social Dominance perspective. Results support our predictions and are discussed in light of intergroup status quo legitimization processes and their links with social representations. [less ▲]

Detailed reference viewed: 32 (0 UL)