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See detailOvercoming Design Fixation: Design-by-Analogy Studies and Non-Intuitive Findings
Moreno Grandas, Diana Paola UL; Blessing, Lucienne; Yang, Maria et al

in Artificial Intelligence for Engineering Design, Analysis and Manufacturing – AIEDAM (2016), 20(2), 185-199

Design fixation is a phenomenon with important significance to many fields of design due to the potential negative impacts it may have in design outcomes, especially during the ideation stage of the ... [more ▼]

Design fixation is a phenomenon with important significance to many fields of design due to the potential negative impacts it may have in design outcomes, especially during the ideation stage of the design process. The present study aims to provide a framework for understanding, or at least probing, design fixation by presenting a review of existing defixation approaches, as well as metrics that have been employed to understand and account for design fixation. This study also describes the results of two design by analogy (DbA) methods, WordTree and SCAMPER, to overcome design fixation in an experiment that involved 97 knowledge-domain experts. The study outcomes are at least twofold: a common framework of metrics and approaches to overcome design fixation in a wide range of design problems and nonintuitive results for DbA approaches in design fixation and other related creativity metrics. The application of WordTree and SCAMPER shows that both methods yield increased novelty compared to a control, where the SCAMPER results are significantly higher than WordTree. It is also found that WordTree mitigates design fixation whereas SCAMPER appears to be ineffective for this purpose but effective to generate an increased quantity of novel ideas. These results demonstrate that both DbA methods provide defixation capabilities and enhance designers’ creativity during idea generation. [less ▲]

Detailed reference viewed: 160 (0 UL)
See detailAnalogies to Succeed: Application to a Service Design Problem
Moreno Grandas, Diana Paola UL; Yang, Maria; Blessing, Lucienne UL et al

in Laakso, Miko; Ekman, Kalevi (Eds.) NordDesign 2014 Conference (2014, August)

This study aims to expand current understanding of ideation methods and its transferability from product design domain to service design domain. It applies two Design-by-Analogy (DbA) ideation methods ... [more ▼]

This study aims to expand current understanding of ideation methods and its transferability from product design domain to service design domain. It applies two Design-by-Analogy (DbA) ideation methods (WordTree and SCAMPER) to a real service design problem in an expert participants setting. Quantity and Novelty metric results are analysed along with design fixation effects. Both DbA methods produced statistically significant larger number of novel ideas when compared to the control. The number of novel ideas with SCAMPER method doubled those generated via WordTree. Fixation effects were counterintuitive since SCAMPER appears to be a method that promotes both fixation and de-fixation effects. These findings suggest DbA ideation methods offer positive capabilities for assisting designers to generate solutions for service design problems. [less ▲]

Detailed reference viewed: 187 (21 UL)
See detailA Step Beyond to Overcome Design Fixation: A Design-by-Analogy Approach
Moreno Grandas, Diana Paola UL; Yang, Maria C.; Hernandez, Alberto A. et al

in Gero, John; Hanna, Sean (Eds.) Design Computing and Cognition’14 (2014, June)

Design fixation is a phenomenon that negatively impacts design outcomes, especially when it occurs during the ideation stage of a design process. This study expands our understanding of design fixation by ... [more ▼]

Design fixation is a phenomenon that negatively impacts design outcomes, especially when it occurs during the ideation stage of a design process. This study expands our understanding of design fixation by presenting a review of de-fixation approaches, as well as metrics employed to understand and account for design fixation. The study then explores the relevant ideation approach of Design-by-Analogy (DbA) to overcome design fixation, with a fixation experiment of 73 knowledge-domain experts. The study provides a design fixation framework and constitutes a genuine contribution to effectively identify approaches to mitigate design fixation in a wide range of design problems. [less ▲]

Detailed reference viewed: 144 (2 UL)
See detailCREATIVITY IN TRANSACTIONAL DESIGN PROBLEMS: NON-INTUITIVE FINDINGS OF AN EXPERT STUDY USING SCAMPER
Moreno Grandas, Diana Paola UL; Yang, Maria C.; Hernandez, Alberto A. et al

in INTERNATIONAL DESIGN CONFERENCE - DESIGN 2014 (2014, May)

Designers are currently facing design problems that are not uniquely related to physical systems but transactional as well. Transactional processes (services) have had a steady growth during the last ... [more ▼]

Designers are currently facing design problems that are not uniquely related to physical systems but transactional as well. Transactional processes (services) have had a steady growth during the last three decades and currently add more than 65% of global economic value. This study expands our understanding of designers’ interaction with ideation methods. We investigate a heuristic method known as SCAMPER, focusing on a transactional design problem with a relatively large transactional domain expert sample size (n=60). The study shows, unexpectedly, that the SCAMPER method appears to be both a fixating and de-fixating method (at least for the type of problem explored), where design fixation is not shown to be effectively mitigated by the method; yet, despite this finding, a significantly higher novelty production is achieved when compared to a non-assisted scenario. [less ▲]

Detailed reference viewed: 90 (4 UL)