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See detailOvercoming Design Fixation: Design-by-Analogy Studies and Non-Intuitive Findings
Moreno Grandas, Diana Paola UL; Blessing, Lucienne; Yang, Maria et al

in Artificial Intelligence for Engineering Design, Analysis and Manufacturing – AIEDAM (2016), 20(2), 185-199

Design fixation is a phenomenon with important significance to many fields of design due to the potential negative impacts it may have in design outcomes, especially during the ideation stage of the ... [more ▼]

Design fixation is a phenomenon with important significance to many fields of design due to the potential negative impacts it may have in design outcomes, especially during the ideation stage of the design process. The present study aims to provide a framework for understanding, or at least probing, design fixation by presenting a review of existing defixation approaches, as well as metrics that have been employed to understand and account for design fixation. This study also describes the results of two design by analogy (DbA) methods, WordTree and SCAMPER, to overcome design fixation in an experiment that involved 97 knowledge-domain experts. The study outcomes are at least twofold: a common framework of metrics and approaches to overcome design fixation in a wide range of design problems and nonintuitive results for DbA approaches in design fixation and other related creativity metrics. The application of WordTree and SCAMPER shows that both methods yield increased novelty compared to a control, where the SCAMPER results are significantly higher than WordTree. It is also found that WordTree mitigates design fixation whereas SCAMPER appears to be ineffective for this purpose but effective to generate an increased quantity of novel ideas. These results demonstrate that both DbA methods provide defixation capabilities and enhance designers’ creativity during idea generation. [less ▲]

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See detailAnalogies to Succeed: Application to a Service Design Problem
Moreno Grandas, Diana Paola UL; Yang, Maria; Blessing, Lucienne UL et al

in Laakso, Miko; Ekman, Kalevi (Eds.) NordDesign 2014 Conference (2014, August)

This study aims to expand current understanding of ideation methods and its transferability from product design domain to service design domain. It applies two Design-by-Analogy (DbA) ideation methods ... [more ▼]

This study aims to expand current understanding of ideation methods and its transferability from product design domain to service design domain. It applies two Design-by-Analogy (DbA) ideation methods (WordTree and SCAMPER) to a real service design problem in an expert participants setting. Quantity and Novelty metric results are analysed along with design fixation effects. Both DbA methods produced statistically significant larger number of novel ideas when compared to the control. The number of novel ideas with SCAMPER method doubled those generated via WordTree. Fixation effects were counterintuitive since SCAMPER appears to be a method that promotes both fixation and de-fixation effects. These findings suggest DbA ideation methods offer positive capabilities for assisting designers to generate solutions for service design problems. [less ▲]

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