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See detailUX-Maturity: Mensch im Fokus, Erfolg im Visier
Rohles, Björn UL

Article for general public (2021)

User experience (UX) is a key success factor in the design of digital products and services. However, companies and other organizations are at different stages when it comes to aligning their processes ... [more ▼]

User experience (UX) is a key success factor in the design of digital products and services. However, companies and other organizations are at different stages when it comes to aligning their processes for a positive UX. UX maturity models help to identify where an organization stands in terms of UX maturity. How can companies use this to systematically design for positive UX and turn it into business advantages? [less ▲]

Detailed reference viewed: 98 (2 UL)
See detailDiversität im UX-Design: Mehr Vielfalt für bessere Experience
Rohles, Björn UL

Article for general public (2020)

In a connected world, target audiences are more diverse than ever before. In UX design, this complexity is a major challenge. However, the right tools allow creating digital services and products that ... [more ▼]

In a connected world, target audiences are more diverse than ever before. In UX design, this complexity is a major challenge. However, the right tools allow creating digital services and products that stand out positively from the rest. [less ▲]

Detailed reference viewed: 83 (4 UL)
See detailUX-Testing im Guerilla-Style
Rohles, Björn UL

Article for general public (2019)

Testing the usability and user experience of digital products and services (e.g. websites or apps) usually involves a lot of effort. But this does not necessarily have to be the case: small tests are ... [more ▼]

Testing the usability and user experience of digital products and services (e.g. websites or apps) usually involves a lot of effort. But this does not necessarily have to be the case: small tests are better than none. Especially if they are lean, fast and agile. A look at the powerful tactics of guerrilla UX testing. [less ▲]

Detailed reference viewed: 148 (4 UL)
See detailMit Guerilla zum Prototypen
Rohles, Björn UL

Article for general public (2019)

Little money, little time and still a great user experience? That sounds too good to be true. But the Guerilla-style UX design process promises exactly that. Part 2 of my series on Guerilla-UX is ... [more ▼]

Little money, little time and still a great user experience? That sounds too good to be true. But the Guerilla-style UX design process promises exactly that. Part 2 of my series on Guerilla-UX is dedicated to exploring user needs, brainstorming, and prototyping. [less ▲]

Detailed reference viewed: 52 (5 UL)