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See detailThe entrepreneurial journey as an emergent hierarchical system of artifact-creating processes
Fletcher, Denise Elaine UL; Selden, Paul

in Journal of Business Venturing (2015), 30(4), 603-615

Entrepreneurial ‘process’ perspectives explain the events of an entrepreneurial journey in terms of mechanisms, such as ‘effectual logic’, ‘bricolage’, ‘dynamic creation’, ‘opportunity tension’ and ... [more ▼]

Entrepreneurial ‘process’ perspectives explain the events of an entrepreneurial journey in terms of mechanisms, such as ‘effectual logic’, ‘bricolage’, ‘dynamic creation’, ‘opportunity tension’ and ‘enactment’. Process theorists, however, have not as yet developed an analytical framework that explains an entrepreneurial event in relation to the entrepreneurial journey as the unit of analysis. Building on Sarasvathy’s (2003 and 2008) and Venkataraman et al’s (2012) conception of entrepreneurship as a science of the artificial (Simon, 1996), we explain how this research gap can be addressed by conceptualizing the entrepreneurial journey as an emergent hierarchical system of entrepreneurial artifact-creating processes. From this perspective, entrepreneurial events can be explained in relation to the endogenous dynamics of prior patterns of artifact emergence. We discuss some research implications of focusing on artifact emergence as the unit of analysis in process theory development. [less ▲]

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See detail‘Toy Story’: the narrative world of entrepreneurship
Fletcher, Denise Elaine UL

in Journal of Business Venturing (2007), 22(5), 649-672

Anyone involved in entrepreneurial learning, teaching and research will be aware of the power of a good story about business venturing. The continuous supply of personal stories and accounts of business ... [more ▼]

Anyone involved in entrepreneurial learning, teaching and research will be aware of the power of a good story about business venturing. The continuous supply of personal stories and accounts of business venturing in bookshops, airport lounges, the business press, television dramas or documentary programmes is evidence of the popular readership of entrepreneurial topics sometimes inspiring people to ‘have a go’ for themselves. But narrative accounts are often maligned in entrepreneurship studies for their anecdotal character and inability to say anything significant beyond the person telling their personal story. In this article, the benefits of a narrative style of inquiry for entrepreneurship studies are considered. This is done with reference to the Marvel Mustang account of business venturing. By relating to narrative and reader response theory, consideration is given to the function that the (Marvel Mustang) text has for the reader and how the reader (and not the text) is the key source of meaning about the practices we associate with entrepreneurship. In taking this emphasis, it is possible to understand the processes that facilitate the ‘stretching away’ of little entrepreneurial stories into transforming relations that go beyond the producer of the story and which ‘pull in’ or connect other people that are unrelated to the story. Narrative analysis helps inquirers to move beyond the ‘what’ and the ‘how’ of entrepreneurship and to be able to answer theoretically ‘why’ such processes migrate and stretch across different cultures and contexts. [less ▲]

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