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   “We Need a Big Revolution in Email Advertising”: Users’ Perception of Persuasion in Permission-based Advertising EmailsSergeeva, Anastasia  ; Rohles, Björn ; Distler, Verena et alin CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems (2023, April 19) Persuasive tactics intend to encourage users to open advertising emails. However, these tactics can overwhelm users, which makes them frustrated and leads to lower open rates. This paper intends to ... [more ▼] Persuasive tactics intend to encourage users to open advertising emails. However, these tactics can overwhelm users, which makes them frustrated and leads to lower open rates. This paper intends to understand which persuasive tactics are used and how they are perceived by users. We first developed a categorization of inbox-level persuasive tactics in permission-based advertising emails. We then asked participants to interact with an email inbox prototype, combined with interviews (N=32), to investigate their opinions towards advertising emails and underlying persuasive tactics. Our qualitative findings reveal poor user experience with advertising emails, which was related to feeling surveilled by companies, forced subscriptions, high prior knowledge about persuasive tactics, and a desire for more agency. We also found that using certain persuasive tactics on the inbox level is perceived as ethically inappropriate. Based on these insights, we provide design recommendations to improve advertising communication and make such emails more valuable to users. [less ▲] Detailed reference viewed: 80 (5 UL)"Do we need an entire course about it?": Evaluating two years of teaching HCI in computer scienceRohles, Björn ; Doublet, Sophie ; Bongard, Kerstin et alScientific Conference (2022, May 01) Educators increasingly agree on the importance of teaching Human-Computer Interaction (HCI) to Computer Science (CS) students, but there is debate on how to best integrate HCI into CS curricula ... [more ▼] Educators increasingly agree on the importance of teaching Human-Computer Interaction (HCI) to Computer Science (CS) students, but there is debate on how to best integrate HCI into CS curricula. Unfortunately, standard course evaluations typically do not provide sufficient insights for improving HCI classes. In the present article, we used a human-centered design approach to evaluate our HCI classes, building on a qualitative study with CS students from four introductory HCI classes over two years. We report on a qualitative assessment through interviews, photo elicitation and sentence completion. Specifically, we addressed four research questions: which contents were the most relevant, how students experienced the courses, how they view the role of HCI in CS, and which outcomes they perceived from the HCI courses. We gathered rich qualitative insights beyond the standard course evaluations and derived concrete enhancements for future course iterations. We discuss implications for other HCI educators and contribute recommendations for the living HCI curriculum. Furthermore, we reflect on the usefulness of our methodological approach to collect in-depth constructive feedback from students. [less ▲] Detailed reference viewed: 89 (8 UL)Feedback to the Guidelines 3/2022 on “Dark patterns in social media platform interfaces: How to recognise and avoid them”Botes, Wilhelmina Maria ; ; Rossi, Arianna et alReport (2022) Detailed reference viewed: 65 (1 UL) |
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