Changing Routinized Household Energy Consumption Using the Example of Washing, Cooking, and Standby: A Randomized Controlled Field Experiment of Home Energy Advice

in Cleaner and Responsible Consumption (2022)

Despite advances in understanding routines, there is little knowledge about which aspects of routinized behavior people adjust during interventions. In this study, we applied an adjusted social practice ... [more ▼]

Despite advances in understanding routines, there is little knowledge about which aspects of routinized behavior people adjust during interventions. In this study, we applied an adjusted social practice theory framework to disentangle routinized energy consumption, focusing on energy services related to washing, standby, and cooking. We investigate the potential of home energy advice to change elements of routinized behaviors, namely meanings, knowledge, and technologies. Using a randomized controlled field trial on a probabilistic sample of households, we found short-term treatment effects related to increased usage of lids during cooking and improved knowledge of IT-related energy consumption, as well as negative effects regarding multi-sockets and washing frequency. Our findings suggest that meanings (e.g., preferences underlying routinized behaviors) are less subject to change, and that sociodemographic variables are associated with routinized behaviors in complex ways. Our disentangling of energy demand into elements of routines enables us to show how home energy advice may change behaviors and knowledge. This study highlights the benefits of a multifaceted perspective for understanding household energy consumption and can be used to inform intervention and policy design. [less ▲]